LinkedIn Facts for 2024 [Revenue, User Statistics, Connections & More]

Since its launch in May 2003, LinkedIn has welcomed 810M+ members in over 200 countries globally.

That makes LinkedIn the world’s largest professional networking site.

So—

At Passport Photo Online, we’ve decided to compile the ultimate list of LinkedIn stats and facts for 2023 to help you see exactly why it generates $13B+ in revenue yearly.

Let’s make a start.

Top 10 LinkedIn Stats and Facts to Know in 2023

1. About 60% of all LinkedIn users are aged 25–34.
2. Over 49M people use LinkedIn to look for jobs every week.
3. New hires sourced via LinkedIn are 40% less likely to quit within six months.
4. LinkedIn-influenced recruits are 50% more likely to be high-demand and above-average hires.
5. To apply for a job on LinkedIn, women feel they have to meet 100% of the criteria. Male candidates think they’re suitable if they only meet 60% of the requirements.
6. Roughly six people are hired every minute on LinkedIn.
7. Over 77 job applications are submitted every second on LinkedIn.
8. Working professionals with five or more skills listed receive up to 17X more profile views and are messaged up to 33X more by recruiters and other LinkedIn members.
9. A full 71% of recruiters have dismissed a candidate due to their LinkedIn profile picture at least once.
10. Employees are 60% more likely to engage with coworkers’ posts and 14X more likely to share their company’s content.

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About the LinkedIn Company

• LinkedIn officially started on May 5, 2003.
• In December 2016, Microsoft acquired LinkedIn for $26.2B.
• LinkedIn is headquartered in Sunnyvale, California, US.
• Ryan Roslansky is the CEO of LinkedIn.
• LinkedIn’s annual revenue amounted to $13.8B+ in 2022.

• Most of LinkedIn’s traffic comes from the US (~31.98%), followed by the UK (7%) and India (6%).
• LinkedIn employs 21K+ full-time working professionals.
• Women represent ~42% of LinkedIn’s leadership globally.

LinkedIn: User Demographics

• LinkedIn is the world’s largest professional network, with 875M+ members in over 200 countries and territories.
• As of January 2022, LinkedIn had an audience reach of 190M+ users in the US, followed by India (~87M).
• LinkedIn was projected to reach 66.8M monthly active users in the US in 2022—up from 58.5M in 2018.
• Over 42% of LinkedIn users worldwide are women, and 58% are men.
• Half of internet users with a college degree or higher use LinkedIn.
• The average income of LinkedIn users stands at $46,644/year.

• The LinkedIn platform can reach 65M+ decision-makers.
• About 44% of LinkedIn users live in urban areas, and 27% reside in rural regions.
• There are ~15K enterprise customers on LinkedIn.
• Roughly 39% of LinkedIn members purchased the premium subscription.

General LinkedIn Statistics and Facts

• More than 28% of US adults have used LinkedIn at some point.
• The average number of connections of a LinkedIn member is between 500 and 999.

• The average LinkedIn user spends 7.31 minutes on the site and visits 6.88 pages.
• Just 22% of LinkedIn members in the US access the platform daily. Most (63%) use the social network weekly.
• There are 120K+ schools listed on LinkedIn.
• LinkedIn is America’s most trusted social network when it comes to data privacy, according to 73% of social media users.
• LinkedIn SlideShare has 18M+ pieces of content.
• There are 38K+ skills listed on LinkedIn.
• LinkedIn has 2.9M+ groups, such as industry and interest communities, company and university alumni groups, and professional associations.
• LinkedIn is among the top 10 growing brands globally.
• About 6.3M members attended virtual events on LinkedIn in 2020.
• Over 1B interactions happen on LinkedIn Pages every month.
• LinkedIn has about 150 industries listed.

LinkedIn for Hiring Managers and Recruiters

• More than 75% of working professionals who recently changed jobs use LinkedIn to let their network know about it.
• Most recruiters (87%) believe LinkedIn is most effective for vetting job candidates.

• Four in 10 employers planned to invest 39% of their budgets in LinkedIn recruitment in 2022.
• Nearly 87% of recruiters consider LinkedIn the leading tool for finding prospective job candidates.

• Around 40% of LinkedIn members change their industry, seniority, function, and company size every four years.
• Job candidates are 46% more likely to accept InMails when connected to one of your employees.

• It’s best to send InMails between 9:00 and 10:00 AM on weekdays to improve your chances of getting a response.

• Mentioning candidates’ former employers elevates your chances of getting an InMail response by 27%.
• LinkedIn users who follow your business are 95% more likely to accept an InMail message.
• The share of green talent increased from 9.6% in 2015 to 13.3% in 2022—a growth rate of 38.5%.
• Job searches for remote work increased by 60% in May 2020 compared to March 2020, likely due to COVID-19.

LinkedIn for Job Seekers

• Over 97K US companies use LinkedIn to recruit job candidates.
• More than 57M businesses have a LinkedIn page.
• Roughly 97% of Fortune 500 companies have a LinkedIn presence.
• About 35.5M of LinkedIn members have been hired by one of their connections.
• Nine in 10 recruiters use LinkedIn to search for talent.

• Most Americans’ (84%) key motivation to use LinkedIn is “to strengthen one’s professional network.”
• Eight out of 10 recruiters believe a candidate’s LinkedIn profile is an important ranking factor. 

• 95% of recruiters and hiring managers believe a LinkedIn profile acts as a business card.
• 80% of HR pros say a candidate’s profile picture helps them get to know the person better.
• 88% of business owners say they are more likely to dismiss pictureless profiles.
• 75% of recruiters believe staying active on LinkedIn will help you get noticed.
• 59% of HR professionals say using keywords is vital for profile visibility.
• 84% of LinkedIn recruiters say the premium subscription is crucial if you’re looking to optimize your presence.
• More than 22M candidates have received interview requests via LinkedIn.

• A short LinkedIn profile summary (40 words or more) will improve your chances of showing up in search.
• About 65% of hiring managers and recruiters say it’s OK for prospective job candidates to reach out to them.
• Each new LinkedIn connection results in an average of 400 new potential connections and gives access to 500+ jobs.

• Nine in 10 hiring managers say listing your skills on LinkedIn is crucial for vetting.
• HR professionals are 13% more likely to click on a man’s profile than a woman’s when searching for job candidates on LinkedIn.
• That said, women are 16% more likely to be hired after applying for a job on LinkedIn.
• Seven out of 10 working professionals think verified skills are more important than college degrees.

LinkedIn Content Statistics

• Over 280B feed updates are viewed every year.
• The average engagement rate per LinkedIn post stands at 0.35%.
• For small (up to 10K followers) and large LinkedIn accounts (100K+), images generate a higher engagement rate, whereas, for mid-sized accounts (10–100K), videos perform the best.
• Images are businesses’ go-to type of content posted on LinkedIn (49%), followed by articles (38%).
• The ideal length of LinkedIn post titles is between 40 and 49 characters.

• Adding eight images to a LinkedIn publication will generate more views, shares, likes, and comments.
• Avoid question posts, as they don’t perform well. Instead, opt for how-to publications since they perform best across LinkedIn’s analytics metrics.
• Long-form LinkedIn posts (~1,900–2,000 words) perform best in terms of views, likes, comments, and shares.
• An easy readability level attracts more LinkedIn post views, shares, and likes.
• Thursday is the best day for publishing LinkedIn content.
• Content split into five, seven, or nine sections performs best.
• LinkedIn content creation increased by 60% in 2020.
• LinkedIn members are 20X more likely to share videos than any other content type.

• LinkedIn Page updates with links generate 45% more engagement than updates without links.
• Businesses that post weekly on LinkedIn enjoy a 2X higher engagement rate.
• Organizations with a complete, active LinkedIn page have 5X more page views.
• Rich media, such as images and videos, can lead to a 98% higher comment rate, while links to YouTube videos can result in a 75% higher share rate.
• About 20 posts every month can help reach 60% of your unique audience.
• Your company employees are 70% more likely to click, share, and comment on an update than average LinkedIn members.

FAQ

Stacking It All Up

There you have it.

A comprehensive list of LinkedIn statistics and facts to turbocharge your knowledge.

Let us know in the comments if there are any other LinkedIn stats you’d like to see.

Fair Use Statement

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Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.