46+ Online Travel Booking Statistics, Facts, and Trends [2023]

Craving insights into online travel booking in 2023? 

You’ve landed at the right place. 

We’ve compiled, verified, and organized a list of the most up-to-date statistics, facts, and trends. 

Click below to navigate to a specific category, or read on for our KEY online travel booking stats.

Top Online Travel Booking Statistics (Editor’s Picks)

• As of 2023, the global online travel market is valued at $521.18B. It’s projected to exceed $1T by 2030, with a CAGR of 9.9%.
• Most Americans (72%) prefer to make their travel arrangements online.

• Roughly 41% of Americans prefer OTAs to book trips. Another 29% book directly, and an additional 29% rely on travel agents or tour operators.
• In 2023, online sales channels are projected to contribute 69% of global travel and tourism market revenue. This percentage is forecasted to increase to 74% by 2027.
• The travel segment of the app market generates $1.23B in global revenue. It’s projected to reach $1.96B by 2027.
• Major online travel agents typically charge commissions ranging from 15% to 25%, but smaller OTAs may offer rates as low as 4%.

General Online Travel Booking Stats, Facts, and Trends

• Most Americans (72%) prefer to make their travel arrangements online.

• As of 2023, the global online travel market is valued at $521.18B. It’s projected to exceed $1T by 2030, with a CAGR of 9.9%.

• In 2023, online sales channels are projected to contribute 69% of the global travel and tourism market revenue. This percentage is forecasted to increase to 74% by 2027.

• Among the top online travel companies, On the Beach and Holidaycheck exhibited the highest revenue CAGR: 146% from 2020 to 2022.

• The travel segment of the app market now generates $1.23B in global revenue. It’s projected to reach $1.96B by 2027.

• Online travel sites achieved a 76 out of 100 customer satisfaction score in 2023, a one-point increase from the previous year.

• The travel technologies market was valued at $8.6B in 2020 and is projected to reach $12.5B by 2026, reflecting a 45% growth.
• Almost half of worldwide travelers (45%) wish to use just one site to book their entire trip, including flights, hotels, car rentals, and additional services.

• The United States tops the revenue ranking in the travel app market, generating ~$443M in 2022.

• Hospitality and tourism apps had an average annual retention rate of 34% in 2022.
• In 2021, 17% of Americans were subscribed to travel-related paid subscription programs or services, while 23% expressed interest in subscribing to such services.
• As of 2022, around 14% of global consumers purchase travel and hospitality services using cryptocurrency.
• Just 11% of leisure travelers worldwide report no frustration when planning trips online.

• About 43% of US travelers don’t find pleasure in booking travel.

Booking Holdings

• Booking.com, holding a market capitalization of ~$78.2B, claimed the top spot among worldwide online travel companies in December 2022.

• Booking.com was the most popular travel and tourism site globally in May 2023, attracting ~582.5M visits.

• Booking Holdings generated revenue of about $17.1B in 2022.

• The net income of Booking Holdings crossed the $3B mark in 2022.

• Room nights accounted for 91% of Booking Holdings’ total bookings in 2022, making it the company’s primary business segment. The total number of bookings reached 981M, surpassing pre-pandemic levels.

• The Booking.com mobile app was the most downloaded online travel agency app globally in 2022, amassing ~80M combined downloads in the App Store and Google Play.

• Booking generated revenue of more than $9B through mobile devices in 2022.

• Booking Holdings’ global total assets reached around $25.4B in 2022, increasing by ~$1.7B compared to 2021.

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Tripadvisor

• In 2022, TripAdvisor, Inc. generated ~$1.49B in global revenue.

• The revenue of Tripadvisor in the United States reached ~$905M in 2022.

• Tripadvisor recorded a net income of approximately $20M in 2022.

• The cumulative number of reviews and ratings on Tripadvisor worldwide exceeded one billion.

Airbnb

• Airbnb operates in ~98% of the world, excluding North Korea, Syria, Iran, and Sudan.
• Airbnb’s global revenue in 2022 amounted to $8.4B.

• In 2022, North America generated the highest revenue for Airbnb worldwide, reaching $4.2B.

• Airbnb’s net income in 2022 amounted to $1.89B.

• The North American region recorded the highest gross booking value per night for Airbnb in 2022, at $240.29.

• In 2022, Airbnb recorded more than 393M booked nights and experiences.

• The number of Airbnb hosts exceeds 4M, with 90% being individuals.
• Among Airbnb hosts in 2022, women accounted for 49% of the total.
• Every second, around six guests check in to Airbnb rentals.

• The global number of Airbnb listings surpassed 7M in 2022.
• Airbnb’s global total assets reached $16.04B in 2022.

Expedia Group

• Expedia Group, Inc. recorded global revenue of around $11.67B in 2022, an increase from $8.6B in the preceding year.

• In 2022, around 68% of Expedia’s total revenue came from the United States.

• Expedia recorded a net income of $352M.

• In 2022, Expedia’s American Customer Satisfaction Index (ACSI) score was 73, slightly higher than the satisfaction level of the overall internet travel site industry.

• Expedia ranks as the leading flight search engine in the US, based on a Statista Consumer Insights survey conducted in March 2023.

• Expedia’s lodging business segment proved the most lucrative in 2022, bringing in ~$8.9B.

• In 2022, Expedia recorded gross bookings exceeding $95B.

Stacking It All Up

There you have it.

A comprehensive list of online travel booking statistics, facts, and trends.

Let us know in the comments if there are any other stats you’d like to see.

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Sources

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• Alchemer, “2023 Mobile Customer Engagement Benchmark Report”
• Amadeus, “Delivering Traveler Value”
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• Booking Holdings Inc., “Form 10-K”
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• CryptoRefills Labs, “Consumer Report 2022”
• Expedia Group, Inc., “Form 10-K”
• Globe Newswire, “Online Travel Agency (Ota) Market (New Insights Report) by 2023 Which Is Booming Strong Growth in the Globe till 2028”
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• MarketWatch, “2030, Online Travel Agency (OTA) Market Size | Industry Report 2023”
• Passport Photo Online, “Airbnb: 60+ Statistics, Trends, and Facts”
• Research and Markets, “Global Online Travel Market”
• Research and Markets, “Travel Technologies: Global Strategic Business Report”
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• Statista, “Online Travel Market – Statistics & Facts”
• Statista, “Travel Bookings: Online Vs. Agency”
• The American Customer Satisfaction Index, “Travel Study 2022-2023”
• Travelport, “Fixing Travel Retailing”
• Trip.com Group Limited, “Form 20-F”
• Tripadvisor, Inc., “Form 10-K”
• Tripadvisor, “Travel in 2022: A Look Ahead”

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.