Snapchat: 69+ Statistics, Facts, and Trends [2023]

Curious about Snapchat’s impact on the social media landscape? 

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Top Snapchat Statistics (Editor’s Picks)

• As of 2023, Snapchat has 750M monthly active users (MAUs), 150M of whom come from North America.
• In Q1 2023, Snapchat had 383M global daily active users (DAUs), up from 375M in Q4 2022.

• Most global active Snapchat users (61.6%) are 18–34.
• As of January 2023, 51% of global active Snapchat users are female. In the US, females account for 54.9% of Snapchat users, while men make up 44.9%.
• India has the largest number of Snapchat users worldwide as of April 2023, with an audience of 182.35M. It’s followed by the US, with 108.8M users.
• As of May 2023, Snapchat net worth is $13.49B.
• In 2022, Snap generated annual revenue of $3.2B in North America, $712M in Europe, and $683M in the rest of the world.
• An average of 4B+ Snaps are sent daily.
• Most Snapchat users (42.3%) use the app to share photos and videos.
• Snapchat users access the app 30+ times daily and send over 4B Snaps to their closest connections.

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General Snapchat Statistics, Facts, and Trends

• As of Q1 2023, there are over 3M Snapchat+ users.
• As of 2023, Snapchat has 750M monthly active users (MAUs), 150M of whom come from North America.
• In Q1 2023, Snapchat had 383M global daily active users (DAUs), up from 375M in Q4 2022.

• Snapchat’s user penetration in the US is 23%, 16% in Europe, and 7% worldwide.
• In Q1 2023, Snapchat had 100M daily active users (DAUs) in North America and 93M DAUs in Europe.

• Snapchat is used by over 75% of 13-34-year-olds in more than 20 countries.
• Most global active Snapchat users are aged 18–34.

• As of January 2023, 51% of global active Snapchat users are female.
• In the US, females account for 54.9% of Snapchat users, while men make up 44.9%.

• As of May 2023, Snapchat net worth is $13.49B.
• Snap’s average revenue per user (ARPU) was $2.58 in Q1 2023, decreasing from $3.47 in Q4 2022.
• In 2022, Snap generated annual revenue of $3.2B in North America, $712M in Europe, and $683M in the rest of the world.
• Snap’s annual revenue in 2022 was over $4.6B, up from $4.1B in 2021.

• Snap’s net loss was $1.4B in 2022, down from -$487M in 2021.

• Snapchat has been downloaded over 1B times on Google Play Store alone.
• Snapchat was the 5th most downloaded mobile app in the US in 2022, with 54M downloads.

• India has the largest Snapchat user base globally, with 182.35M users as of April 2023.

• Among Gen Zers in the US, Snapchat is the 5th most used social media app, ranking after YouTube, Instagram, and Facebook.
• Snap’s sales and marketing expenses exceeded $1B in 2022, rising by ~$326M from the previous year.

• Snap spent $42.7M on advertising in 2022, down from $62.4M in 2020.

• Advertisements on Snapchat lead to a 45% increase in brand recommendations to friends and a 34% increase in purchasing intent compared to ads shown on other platforms.
• Bahrain has the highest Snapchat usage rate, with nearly 80% of its population on the app as of January 2023.

• YouTube and Facebook have the highest brand awareness among internet users in the US at 92%, followed by Snapchat in sixth place.

• Over 1.3M Snapchat accounts were deleted, preserved, or suppressed in North America during the first half of 2022.

• In H1 2022, 76.6% of the content enforcement cases on Snapchat involved sexually explicit content, while 6.3% and 6.1% were related to harassment/bullying and spam, respectively.
• American iOS users aged between 16 and 25 receive 141 weekly notifications on average from Snapchat.
• In 2022, Snap Inc increased its research and development expenses to $2.1B, up from $1.5B the previous year, an increase of over $544M.

• By December 2022, Snapchat had launched 3M+ Lesnses.
• Snapchat has a 90% reach among 13-24-year-olds and a 75% reach among 13-34-year-olds in 20+ countries.
• Snapchat reaches over 75% of 13-34-year-olds in countries accounting for over half of the world’s digital ad spend.
• There are 300K+ active Lens Creators globally.

Snapchat Usage statistics

• With over 9.7B views since launch, the Crying Lens has been crowned AR lens of the year in 2022.
• New Year’s Eve was the top day for engagement on Snapchat in 2022.
• King Abdulaziz Airport in Saudi Arabia was the most tagged location on Snapchat in 2022.
• McDonald’s, Starbucks, and Subway were the most popular fast-casual restaurants checked into on Snapchat in 2022.
• Ketchup and Sriracha were the most popular foods shared on Snapchat in 2022.
• In 2022, Snapchatters tried on shoes using Lenses 104M times.
• Snap Stories featuring music increased by over 300% in 2022.
• Fenway Park was the most tagged sports venue in the US in 2022.
• Most Snapchat users (42.3%) use the app to share photos and videos, followed by 35.8% who use it to communicate with friends and family.
• Snapchat users access the app 30+ times daily on average.

• Snapchat users send over 4B Snaps to their closest connections daily.
• Close friends have a 4x greater impact on Snapchat users’ buying choices than celebrities or influencers.
• Snapchat is a source of news for only 4% of US adults.
• Roughly a quarter of Snapchat’s user base (23.2%) uses the platform to research or follow brands and products.
• Over 250M Snapchatters use AR every day, on average.
• More than 70% of Snapchat downloaders use AR on their first day on the app.
• More than 300M Snapchatters use Snap Map every month.
• Spotlight is used by more than 350M Snapchatters monthly.
• The Snapchat community has created more than 3M Lenses.
• Over 250M Snapchatters have engaged with AR Shopping Lenses 5B+ times since 2021.
• Lens Studio has been used by 300,000+ creators.
• Snapchat users share 2.43M Snaps per minute as of April 2022. 
• About 48% of US Snapchat users post content on the app every week.
• Android users worldwide spent around 3.12 hours per month engaging with Snapchat as of 2022.
• The average time spent on Snapchat per week by iOS users in the United States is 2.4 hours.

Fun Facts about Snapchat

• Snapchat was founded by former Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown.

• Snapchat started in July 2011 as a project called Picaboo and was initially only available on iOS.
• Before creating Snapchat, its founders attempted 34 other startup projects.
• In 2013, Facebook offered to buy Snapchat for $3B, but the company’s CEO, Evan Spiegel, declined.
• In October 2013, Snapchat pioneered the Stories format, which Instagram later adopted.
• Snapchat suffered a hack on December 31, 2013, where hackers exposed parts of about 4.6M Snapchat usernames and phone numbers to force the platform to address its security vulnerability.
• Google made a $30B offer to buy Snapchat in 2016, but the company’s founder Evan Spiegel rejected the deal just before its IPO.

• Snapchat paid $157.5M to Reggie Brown (the ousted founder of Snapchat) to settle a lawsuit.
• Snapchat and Facetune’s popularity in using body and facial reshaping applications led to concerns about potential body dysmorphic disorder. The Boston Medical Center found evidence of a new phenomenon called “Snapchat dysmorphia,” where people request surgery to look like their edited selves.
• In 2019, it was uncovered that some Snapchat employees used an internal tool called SnapLion to snoop on users, even though it was designed solely to gather data in compliance with law enforcement requests.
• A class action lawsuit was filed against Snapchat by the state of Illinois, claiming the company collected and stored biometric data of Illinois users without proper explanation, violating the Biometric Information Privacy Act. Snapchat settled the lawsuit with a $35M payout.
• In 2021, Jared Grusd was Snap’s highest-paid employee, earning nearly $27M. A Senior VP, Jerry Hunter, made over $10M, while Evan Spiegel, the Co-Founder and CEO, received $3.29M.
• Snapchat received 22,521 user data requests from US federal agencies and courts during the first half of 2022, a rise from 20,920 requests in the previous six months.

Stacking It All Up

There you have it.

A comprehensive list of Snapchat statistics, facts, and trends.

Let us know in the comments if there are any other stats you’d like to see.

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Sources

• Hootsuite, “Social Media Trends 2023”
• Inc.com, “Snapchat’s Evan Spiegel Says This Is Why You Should Use Social Media”
• Macrotrends, “Snap Net Worth 2016–2023”
• Medium, “How Snapchat Stories Became a Universal Format That Won’t Ever Go Away”
• MensXP, “Google Tried To Buy Snapchat for 30 Billion”
• Pew Research Center, “Social Media and News Fact Sheet”
• Snap, “2022 in a Snap”
• Snap, “April 2023 Investor Presentation”
• Snap, “How We Use Your Data & Information”
• Snap, “Investor Relations”
• Snap, “Snap Inc. Announces First Quarter 2023 Financial Results”
• Snapchat for Business, “Snapchat Digital Ads”
• Snapchat for Business, “Snapchat Evokes Stronger Emotions That Drive Deeper Brand Engagement”
• Statista, “Snapchat – Statistics & Facts”
• TechCrunch, “Snapchat Announces 750M Monthly Active Users”
• TechCrunch, “Snapchat Paid Reggie Brown $157.5M to Settle His ‘Ousted Founder’ Lawsuit”
• Visual Capitalist, “Timeline: Looking Back at 10 Years of Snapchat”
• Wikipedia, “Snapchat”

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.