The Ultimate List of 100+ TikTok Statistics [2023]

Some of us have mixed feelings about TikTok.

On the one hand, TikTok has amassed over 3.5B+ downloads since its launch in 2016, receiving a standing ovation from Millenials and Gen Zers.

But—

TikTok’s bite-sized, endless video content also ruins the attention span and makes you glued to your smartphone, sometimes for hours at a time.

Now, regardless of which camp you’re in, TikTok is a HUGE social media platform you can’t miss out on.

That’s why, at Passport Photo Online, we’ve decided to compile a roundup of the most recent and eye-popping stats and facts about TikTok.

Scroll on.

Top 10 TikTok Stats and Facts to Know in 2023

1. TikTok videos are viewed 1B+ times daily.
2. TikTok net worth was valued at over $75B as of 2022.
3. TikTok has 1B+ monthly active users globally.
4. The TikTok app has been downloaded 3.5B+ times.
5. TikTok is the most engaging social media platform, with an average engagement rate of 5.96%.
6. Consumer spending on TikTok has surpassed $2.5B worldwide. 
7. The average user session length on TikTok is 10.85 minutes.
8. 37% of users discovered something on TikTok and immediately went to buy it.
9. 70% of US teens use TikTok at least once a month.
10. With $110B+ in user spending, TikTok was the top-grossing non-gaming app worldwide in 2022.

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Fun TikTok Facts

• It took 200 days to create the original version of TikTok.
• TikTok is known in China as Douyin, which literally means “vibrating sound.”
• Having amassed 200M+ users, TikTok was banned in India in 2020 due to national security issues.
• Justin Bieber held a TikTok Valentine’s Day live stream in February 2021, which drew 4M+ viewers. It was the first full-length single-artist live performance on the platform.

• TikTok reached 1M daily views within the first year of development.
• About 20% of people with an income of over $75K have used TikTok.

About TikTok

• The TikTok app was launched in 2016 by ByteDance (a Chinese technology company).
• TikTok went international in September 2017.
• The CEO of TikTok is Shou Zi Chew.
• TikTok supports 75 languages and is available in over 150 markets.

TikTok: User Demographics

• There are 136.42M+ active TikTok users in the US.

• About 57% of TikTok global users are women, with men accounting for 43%.

• Most content creators on TikTok (53%) are aged 18–25.
• TikTok is the US teenagers’ favorite social media platform (33%), followed by Snapchat (31%) and Instagram (22%).
• TikTok is the most popular social app for kids aged 4–15 worldwide. 

General TikTok Statistics and Facts

• About 79% of TikTok’s revenue comes from China, followed by the US (8%) and Turkey (3%).

• TikTok is the 6th biggest social network globally by the number of monthly active users (1B).

• TikTok was the most downloaded mobile app globally in 2021, having generated 740M downloads.

• In January 2022, TikTok had ~29.7M daily active users via iOS devices and ~15.54M via Android worldwide.
• In Q4 2021, TikTok reached $824M in total user spending on Google Play and the App Store.
• In Q3 2021, ~91.5M TikTok videos were removed.

• 70% of users believe the biggest trends start on TikTok.
• Seven in 10 users believe TikTok can inspire culture change. 
• Most top-performing TikToks (83.2%) have a video resolution of 720P or higher.
• Over 93% of top-performing videos on TikTok use audio.

• An average of 31% of TikTok users globally mentioned “lifting my spirits” as one of the key three reasons to return to TikTok.
• 79% of users find TikTok content to be unique or different.
• 85% of users discover new content they enjoy via TikTok.
• On average, 59% of global TikTok users feel a sense of community when using TikTok.
• 84% of TikTokers say they come across content on the platform they can relate to.

• 35% of users say they’ve spent less time watching TV or video content on other platforms since joining TikTok.
• Four in 10 Gen Zers say they’ve cut down on podcast listening since they started using TikTok.
• Food is the most engaging industry on TikTok, with an average engagement rate of 15.82%.

• Including up to 10 hashtags in a TikTok post can boost engagement from 5.47% to about 6.41%.

User Behavior on TikTok

• In 2021, TikTok users spent ~19.6 hours per month on the platform.

• TikTok inspires action, with 43% of users trying something new or going somewhere new after seeing it on the platform.
• 64% of users say they can be their true selves on TikTok.
• 56% of TikTok users say they can post the kinds of videos they wouldn’t post on any other platform.

• 92% of users say that after watching a TikTok, they take action, such as liking the content or sharing it with friends.
• 77% of users say TikTok is a place where people can openly express themselves.
• Seven in 10 users say TikTok is a platform they’d recommend to others.
• An average of 77% of TikTok users say they read the comment section.

TikTok vs. The Music Industry

• Over 66% of people feel TikTok had a significant impact on the music industry.
• 45% of TikTokers listen to music to share it with others, and 42% do so to support their favorite artists.

• 75% of TikTok users discover new artists through TikTok.
• 63% of users say they’ve heard new music on TikTok that they didn’t hear before.
• Around a third of TikTok users mention “watching live streams” as the main reason for using the social network.
• TikTok users often have their own “Heard it on TikTok” moment during day-to-day lives. 
• Over 72% of TikTokers associate certain songs with TikTok.
• Most TikTok users (88%) mention that music is critical to the TikTok experience.

The State of TikTok Influencer Marketing

• COVID-19 produced a significant uptick in TikTok usage, with 87% of content creators using TikTok more since the start of the pandemic.
• Content creators (76%) and marketers (62%) believe TikTok will become a leading social media platform for influencer marketing campaigns.
• 65% of TikTok influencers post at least once a day. Of these, 35% post multiple times per day.
• 39% of TikTok influencers haven’t ever recommended brands, products, or services yet.
• Branded content that comes from creator collaborations boasts a 27% higher Ad recall.
• The most popular content among TikTok influencers is a comedy, with 70% of votes in its favor. 
• TikTok influencers consider fashion and beauty the two most successful industries at over 80% each.

• Most influencers (87%) see a greater engagement rate on TikTok compared to any other social media platform.
• 83% of influencers normally repurpose TikTok content.
• 87% of marketers believe TikTok influencer marketing is effective.
• Marketers believe the lifestyle (42%) and beauty (32) sectors have the most potential for success on TikTok.

• Most marketers (62%) believe TikTok will soon become a leader in the influencer marketing space.

TikTok for Business (+Advertising Statistics)

• 61% of TikTok users like brands better when they take part in or start trends on the platform.
• 21% of TikTokers grow more connected to brands when they comment on their posts.
• 56% of users feel closer to brands they encounter on TikTok.
• 65% of TikTokers prefer brands to use original sounds in their content.
• 45% of TikTok users become more connected to brands that teach them something new or share information about themselves.
• 63% of users like it when brands show TikTok creators in their videos.
• 66% of TikTok users enjoy it when brands sponsor creators to show off their products.

• 38% of TikTok users convince friends or family members to buy a product they spotted on the platform.
• 68% of content creators purchased a product after viewing a post from someone they follow on TikTok.
• Collaborating with creators boosts view-through rates for TikTok-specific ads by 193%.
• 78% of TikTok members say the best brands are ones that work together with users.
• Half of TikTok users follow up to five brands on TikTok, with 29% following between five and 10 brands. The remaining 20% follow 10+ brands on the platform.
• 67% of users say TikTok inspired them to shop even when they weren’t looking to do so.
• 21% of marketers globally believe Facebook offers the highest return on investment, followed by Instagram (18%), LinkedIn (14%), and TikTok (12%).

Stacking It All Up

There you have it.

A comprehensive list of TikTok statistics, facts, and trends to supercharge your knowledge.

Let us know in the comments if there are any other TikTok stats you’d like to see.

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Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.