TikTok: 100+ Statistics, Facts, and Trends [2022]

Some of us have mixed feelings about TikTok.

On the one hand, TikTok amassed 3B+ downloads since its launch in 2016, receiving a standing ovation from Millenials and Gen Zers.

But—

TikTok’s bite-sized, endless video content also ruins the attention span and makes you glued to your smartphone, sometimes for hours at a time.

Now, regardless of which camp you’re in, TikTok is a HUGE social media platform you can’t miss out on.

That’s why, at Passport-Photo.Online, we’ve decided to compile a roundup of the most recent and eye-popping stats and facts about TikTok.

Scroll on.

List of TikTok Statistics, Facts, and Trends

  1. Top 10 TikTok Stats and Facts to Know in 2022
  2. Fun TikTok Facts
  3. About TikTok
  4. TikTok: User Demographics
  5. General TikTok Statistics and Facts
  6. User Behavior on TikTok
  7. TikTok vs. The Music Industry
  8. The State of TikTok Influencer Marketing
  9. TikTok for Business (+Advertising Statistics)
  10. TikTok FAQ

Top 10 TikTok Stats and Facts to Know in 2022

Top 10 TikTok stats and facts to know in 2022
  1. TikTok videos are viewed 1B+ times daily.
  2. TikTok net worth is valued at over $75B as of 2022.
  3. TikTok has 1B+ active users globally.
  4. The TikTok app has been downloaded 3B+ times.
  5. TikTok is the most engaging social media platform, with an average engagement rate of 5.96%.
  6. Consumer spending on TikTok has surpassed $2.5B worldwide. 
  7. The average user session length on TikTok is 10.85 minutes.
  8. About 37% of users discovered something on TikTok and immediately went to buy it.
  9. Nearly 70% of US teens use TikTok at least once a month.
  10. With $110B+ in user spending, TikTok was the top-grossing non-gaming app worldwide in 2021.

Like this article and want to know more? Check these out:

Fun TikTok Facts

  • It took 200 days to create the original version of TikTok.
  • TikTok is known in China as Douyin, which literally means “vibrating sound.”
  • Having amassed 200M+ users, TikTok was banned in India in 2020 due to national security issues.
  • Justin Bieber held a TikTok Valentine’s Day live stream in February 2021, which drew 4M+ viewers. It was the first full-length single-artist live performance on the platform.
most-followed TikTok creators in 2022
Most-Followed TikTok Creators (in 2022)Number of Followers (in Millions)
Charli D’Amelio139.5
Khaby Lame136.4
Bella Poarch89.1
Addison Rae87.4
Zach King68.1
  • TikTok reached 1M daily views within the first year of development.
  • About 20% of people with an income of over $75K have used TikTok.

About TikTok

  • The TikTok app was launched in 2016 by ByteDance (a Chinese technology company).
  • TikTok went international in September 2017.
  • The CEO of TikTok is Shou Zi Chew.
  • TikTok supports 75 languages and is available in over 150 markets.

TikTok: User Demographics

number of TikTok users by year
TikTok Users by YearUsers
201765M
2018133M
2019381M
2020700M
20211B
  • There are 131M+ active TikTok users in the US.
number of active TikTok users by country
CountryNumber of Active Users (In Millions)
North America131
Indonesia92.1
Brazil74.1
Russia54.9
  • About 57% of TikTok global users are women, with men accounting for 43%.
potential advertising reach to TikTok users
Age GroupPotential Advertising Reach to Users (In Millions)
18–24386.6
25–34282.0
35–44115.5
45–5457.1
55 and above30.5
  • Most content creators on TikTok (53%) are aged 18–25.
  • TikTok is the US teenagers’ favorite social media platform (33%), followed by Snapchat (31%) and Instagram (22%).
  • TikTok is the most popular social app for kids aged 4–15 worldwide. 

General TikTok Statistics and Facts

  • About 79% of TikTok’s revenue comes from China, followed by the US (8%) and Turkey (3%).
TikTok revenues by year
TikTok Revenues by YearRevenue 
2017$63M
2018$150M
2019$350M
20201.9B
20214.6B
  • TikTok is the 6th biggest social network globally by the number of monthly active users (1B).
most popular social media platforms by the number of monthly active users in 2022
Social NetworkNumber of Monthly Active Users (In Millions)
Facebook2,910
YouTube2,562
WhatsApp2,000
Instagram1,478
Weixin / WeChat1.263
TikTok1,000
Facebook Messenger988
Douyin600
QQ574
  • TikTok was the most downloaded mobile app globally in 2021, having generated 740M downloads.
number of first-time TikTok installs by year
YearNumber of First-Time TikTok Installs (In Millions)
2017131.5
2018655
2019738
2020980.7
2021740
  • In January 2022, TikTok had ~29.7M daily active users via iOS devices and ~15.54M via Android worldwide.
  • In Q4 2021, TikTok reached $824M in total user spending on Google Play and the App Store.
  • In Q3 2021, ~91.5M TikTok videos were removed.
adult Americans’ opinion about TikTok
Adult Americans’ Opinion about TikTokPercentage
Very unfavorable21%
Somewhat favorable21%
Very favorable16%
Somewhat unfavorable13%
  • A little over 70% of users believe the biggest trends start on TikTok.
  • Seven in 10 users believe TikTok can inspire culture change. 
  • Most top-performing TikToks (83.2%) have a video resolution of 720P or higher.
  • Over 93% of top-performing videos on TikTok use audio.
ways people use TikTok
TikTok Is A Source For…Percentage
Discovering something new49%
Learning something new35%
Inspiration29%
  • An average of 31% of TikTok users globally mentioned “lifting my spirits” as one of the key three reasons to return to TikTok.
  • About 79% of users find TikTok content to be unique or different.
  • Roughly 85% of users discover new content they enjoy via TikTok.
  • On average, 59% of global TikTok users feel a sense of community when using TikTok.
  • Nearly 84% of TikTokers say they come across content on the platform they can relate to.
users’ favorite type of content on TikTok
What’s Your Favorite Type of Content on TikTok?Percentage
Comedy70.4%
Dance videos58.0%
Tutorials48.4%
Challenges42%
Lip-sync videos33%
Lifehacks32.6%
Memes31.6%
Recipes27.4%
  • Around 35% of users say they’ve spent less time watching TV or video content on other platforms since joining TikTok.
  • Four in 10 Gen Zers say they’ve cut down on podcast listening since they started using TikTok.
  • Food is the most engaging industry on TikTok, with an average engagement rate of 15.82%.
most popular TikTok hashtags
Most Popular TikTok Hashtags (As of January 2022)Number of Views (In Trillions)
Fyp (for you page)18.57
Viral6.3
Duet2.4
  • Including up to 10 hashtags in a TikTok post can boost engagement from 5.47% to about 6.41%.

Find out more about social media:

User Behavior on TikTok

  • In 2021, TikTok users spent ~19.6 hours per month on the platform.
how engaged TikTok users interact with the platform
How Engaged TikTok Users Interact with the PlatformPercentage
Watch someone else’s video68%
Like someone else’s video63%
Follow someone else63%
Log in without doing anything59%
Upload a video55%
  • TikTok inspires action, with 43% of users trying something or going somewhere new after seeing it on the platform.
  • About 64% of users say they can be their true selves on TikTok.
  • Roughly 56% of TikTok users say they can post videos they wouldn’t post on any other platform.
over 92% of users say that after watching a TikTok, they take action, such as liking the content or sharing it with friends, among others
  • Over 92% of users say that after watching a TikTok, they take action, such as liking the content or sharing it with friends, among others.
  • Nearly 77% of users say TikTok is a place where people can openly express themselves.
  • Seven in 10 users say TikTok is a platform they’d recommend to others.
  • An average of 77% of TikTok users say they read the comment section.

TikTok vs. The Music Industry

  • Over 66% of people feel TikTok had a significant impact on the music industry.
  • About 45% of TikTokers listen to music to share it with others, and 42% do so to support favorite artists.
75% of TikTok users discover new artists through TikTok
  • Nearly 75% of TikTok users discover new artists through TikTok.
  • A full 63% of users say they’ve heard new music on TikTok that they didn’t hear before.
  • Around a third of TikTok users mention “watching live streams” as the main reason for using the social network.
  • TikTok users often have their own “Heard it on TikTok” moment during their day-to-day lives. 
  • Over 72% of TikTokers associate certain songs with TikTok.
  • Most TikTok users (88%) mention that music is critical to the TikTok experience.

The State of TikTok Influencer Marketing

  • COVID-19 produced a significant uptick in TikTok usage, with 87% of content creators using TikTok more since the start of the pandemic.
  • Content creators (76%) and marketers (62%) believe TikTok will become a leading social media platform for influencer marketing campaigns.
  • About 65% of TikTok influencers post at least once a day. Of these, 35% post multiple times per day.
  • Just 39% of TikTok influencers haven’t ever recommended brands, products, or services yet.
  • Branded content that comes from creator collaborations boasts a 27% higher Ad recall.
  • The most popular content among TikTok influencers is a comedy, with 70% of votes in its favor. 
  • TikTok influencers consider fashion and beauty the two most successful industries at over 80% each.
87% of influences see a greater engagement rate on TikTok compared to any other social media platform
  • Most influencers (87%) see a greater engagement rate on TikTok compared to any other social media platform.
  • About 83% of influencers normally repurpose TikTok content.
  • Nearly 87% of marketers believe TikTok influencer marketing is an effective strategy.
  • Marketers believe the lifestyle (42%) and beauty (32) sectors have the most potential for success on TikTok.
which industry has the most potential for success on TikTok
Which Industry Has the Most Potential for Success on TikTokPercentage
Lifestyle42.4%
Beauty 32.32%
Media9.3%
Travel8.5%
Food5.1%
Sports2.5%
  • Most marketers (62%) believe TikTok will soon become a leader in the influencer marketing space.

TikTok for Business (+Advertising Statistics)

when brands feature songs that TikTokers like in their videos, users…
When Brands Feature Songs That TikTokers Like in Their Videos, Users…Percentage
Remember the brand better68%
Are curious to learn about the brand62%
Feel a stronger connection to the brand58%
Are more likely to talk about the brand or share the ad58%
  • Roughly 61% of TikTok users like brands better when they take part in or start trends on the platform.
  • About 21% of TikTokers grow more connected to brands when they comment on their posts.
  • A little over 56% of users feel closer to brands they encounter on TikTok.
  • A whopping 65% of TikTokers prefer brands to use original sounds in their content.
  • Nearly 45% of TikTok users become more connected to brands that teach them something new or share information about themselves.
  • Over 63% of users like it when brands show TikTok creators in their videos.
  • A full 66% of TikTok users enjoy it when brands sponsor creators to show off their products.
38% of TikTok users convince friends or family members to buy a product they spotted on the platform
  • A whopping 38% of TikTok users convince friends or family members to buy a product they spotted on the platform.
  • About 68% of content creators purchased a product after viewing a post from someone they follow on TikTok.
  • Collaborating with creators boosts view-through rates for TikTok-specific ads by 193%.
  • Nearly 78% of TikTok members say the best brands are ones that work together with users.
  • Half of TikTok users follow up to five brands on TikTok, with 29% following between 5–10 brands. The remaining 20% follow 10+ brands on the platform.
  • As many as 67% of users say TikTok inspired them to shop even when they weren’t looking to do so.
  • About 21% of marketers globally believe Facebook offers the highest return on investment, followed by Instagram (18%), LinkedIn (14%), and TikTok (12%).

Stacking It All Up

There you have it.

A comprehensive list of TikTok statistics and facts to supercharge your knowledge.

Let us know in the comments if there are any other TikTok stats you’d like to see.

TikTok FAQ

What country uses TikTok the most in 2022?

As of 2022, the United States of America is the country with the largest TikTok audience, with ~131M+ active users. It’s followed by Indonesia (92.1M) and Brazil (74.1M). 

How many people use TikTok every day in 2022?

In January 2022, TikTok had ~29.7M daily active users via iOS devices and ~15.54M via Android worldwide. That makes the iOS version of TikTok reign supreme.

How much is TikTok worth in 2022?

While there are various, TikTok’s net worth is around $75B as of 2022. That’s a 33% increase compared to the previous year.

Who is the CEO of TikTok in 2022?

The CEO of TikTok is Shou Zi Chew (born in 1983), who’s now leading the operation. He’s from Singapore and is the CFO of its parent company, ByteDance.

How many videos are viewed on TikTok every day in 2022?

When it comes to views, TikTok videos are watched 1B+ times daily.

How many users are there on TikTok in 2022?

TikTok has over 1B monthly active users (MAU) globally worldwide. That’s a 45% increase compared to the previously-reported figure of 689M of MAU in 2020.

How many downloads does TikTok have in 2022?

As of 2022, the TikTok app has been cumulatively downloaded 3B+ times worldwide. That makes it the first app (short of Facebook) to reach that milestone.

How much time do people spend on TikTok in 2022?

The average user session length on TikTok is 10.85 minutes. Interestingly, younger people (aged 4–15) spend an average of 90 minutes daily on the app.

Who has the most followers on TikTok in 2022?

The most-followed TikTok creators in 2022 are Charli D’Amelio, with 139.5M followers. Khaby Lame comes a close second (136.4M), followed by Bella Poarch (89.1M).

What demographic uses TikTok the most in 2022?

About 57% of TikTok global users are women. Men, on the other hand, account for 43%.

How old are people on TikTok?

There are 386.6M+ TikTok users aged 18–24, who make up 43.7% of the platform’s users globally. The second-largest age group is 25–34, which accounts for 282M+ TikTok users.

How much revenue does TikTok generate?

As of 2021, TikTok has generated an estimated $4.6B in revenue. That’s a 142% increase from $1.9B in 2020.

Is TikTok the biggest social media platform in 2022?

TikTok is the 6th most-used social platform in the world, with 1B+ monthly active users (MAU) globally. It ranks behind Facebook, YouTube, WhatsApp, Instagram, and Weixin / WeChat.

How many users did TikTok have in India before it was banned?

Having amassed 200M+ users, TikTok was banned in India in 2020 due to national security issues.

When did TikTok come out?

The TikTok app was launched in September 2016 by ByteDance (a Chinese technology company). As of 2022, TikTok is available in over 150 markets and supports 75 languages.

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