As of January 2023, YouTube has 2,514B monthly active users (MAUs) worldwide. That makes it the 2nd biggest social media platform in the world.
As of April 2023, males constituted about 40.4% of YouTube’s user base.
The largest age group using YouTube (37.4%) is between 25 and 44.
As of January 2023, India has the largest YouTube audience, with around 467M users. The US follows at 246M users.
As of January 2022, YouTube (52%) was the 4th most commonly used social media platform among marketers worldwide, just behind LinkedIn (61%), Instagram (79%), and Facebook (90%).
As of May 2023, the YouTube site is visited 32.7B times monthly.
In 2020, YouTube had around 20M paid subscribers in the US. By the end of 2024, this figure will rise to 27.9M subscribers.
Adults in the US spend an average of 46 minutes daily on YouTube.
More than 500 hours of video are uploaded to YouTube every minute.
YouTube users consume over 1B hours of video content every day.
General YouTube Statistics, Facts, and Trends
Most global consumers (62%) use YouTube.
As of May 2023, the YouTube site is visited 32.7B times monthly.
In November 2022, YouTube had around 72B visits from mobile users worldwide, compared to just 8B from desktop users.
Top Countries Driving Monthly Traffic to YouTube.com (as of November 2022)
In Billion Visits
United States
11.67
South Korea
8.25
India
4.20
Brazil
3.59
Germany
3.49
In 2022, YouTube ranked among the top mobile entertainment apps globally, with 154M downloads worldwide, just behind Netflix (165M) and TikTok (672M).
In June 2022, the US led the way in YouTube’s in-app purchase revenues, with users spending more than $39M on the platform through mobile devices.
YouTube In-App Purchase Revenues by Country (as of June 2022)
In Million US Dollars
United States
39.15
Japan
17.49
South Korea
7.02
United Kingdom
2.62
Ukraine
2.36
Germany
1.95
Mexico
1.80
Canada
1.76
Brazil
1.73
Hong Kong
1.51
As of November 2022, YouTube has around 80M paid subscribers for its Music and Premium services, showing a growth of 50M subscribers since October 2020.
In 2020, YouTube had ~20M paid subscribers for its premium services in the US. By the end of 2024, this figure will rise by nearly 8M.
YouTube Premium Subscribers in the US: 2020–2024
In Millions
2024*
27.90
2023*
26.70
2022*
25.50
2021*
23.60
2020
20
In 2022, the YouTube Kids app’s global downloads reached 106M, representing an increase from the 99M downloads in the prior year.
In Q3 2020, 62% of US-based YouTube users visited the platform daily.
YouTube’s brand value reached $23.89B in 2022, compared to $17.29B in the previous year. That makes it the ninth most valuable media brand globally.
As of January 2023, YouTube has 2,514B monthly active users (MAUs) worldwide. That makes it the 2nd biggest social media platform in the world.
Top Social Networks Worldwide Ranked by Monthly Active Users (as of January 2023)
In Millions
Facebook
2,958
YouTube
2,514
WhatsApp
2,000
Instagram
2,000
WeChat
1,309
TikTok
1,051
Facebook Messenger
931
In June 2022, YouTube Shorts, the popular short-video feature, garnered more than 30B daily views worldwide.
More than 500 hours of video are uploaded to YouTube every minute.
YouTube videos are viewed by 95% of the global internet population in 76 languages.
As of April 2023, about 40.4% of YouTube users are male, while females account for ~33% of the total user base.
Breakdown of YouTube Users Worldwide by Gender (as of April 2023)
Share
Female
33.4%
Male
40.4%
The global average monthly time Android users spend on the YouTube app is 23.7 hours.
YouTube users consume over 1B hours of video content every day.
Adults in the US spend an average of 46 minutes daily on YouTube.
Average Daily Time Spent on YouTube by US Adults: 2020–2024
In Minutes
2024*
46
2023*
46
2022
46
2021
45
2020
44
In 2022, global users averaged around 23.1 hours per month using the YouTube app.
Monthly Time Spent on YouTube Mobile App per User in Chosen Markets (as of 2022)
In Hours
South Korea
40
India
29.20
Indonesia
26.80
Worldwide
23.10
United States
21.30
Canada
17.70
Australia
17.10
United Kingdom
15.50
In April 2023, the United Arab Emirates had the highest YouTube penetration rate, reaching nearly 98% of the population.
YouTube Penetration in Chosen Countries and Territories (as of April 2023)
In %
United Arab Emirates
98.50
Netherlands
92.60
Norway
91.90
United Kingdom
91.90
South Korea
91.60
The largest age group using YouTube (37.4%) is between 25 and 44.
YouTube User Distribution Worldwide by Age Group and Gender (as of January 2023)
Female
Male
18–24
6.20%
8.80%
25–34
8.80%
11.90%
35–44
7.60%
9.10%
45–54
5.60%
6.30%
55–64
4.40%
4.40%
65+
4.80%
4.20%
As of January 2023, India has the biggest YouTube audience, with 467M users.
Countries with the Largest YouTube Audiences (as of January 2023)
In Millions
India
467
United States
246
Brazil
142
Indonesia
139
Mexico
81.80
Japan
78.40
Pakistan
71.70
The American Customer Satisfaction Index revealed that YouTube (alongside Pinterest) achieved the highest customer satisfaction level, with a score of 76 index points, based on data from July 2021 to June 2022.
There are over 51M YouTube channels as of 2022.
In Q4 2022, YouTube took down more than 6M channels.
As of July 2022, influencer videos account for over 90% of YouTube views in the US, surpassing media company videos at around 6% and brand/aggregator videos at 2%.
As of January 2022, there are ~29,000 YouTube channels with over 1M subscribers, and almost half of these channels are from the US.
As of February 2023, music and children’s videos are the most popular types of YouTube content in monthly views. Thus, Wiz Khalifa’s Music channel tops the charts with 6B views.
YouTube Channels with Highest Monthly Views Worldwide (as of February 2023)
In Billions
Wiz Khalifa Music
5.99
Wow Kidz
5.02
T-Series
2.72
Cocomelon – Nursery Rhymes
2.42
SET India
2.33
In February 2023, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids’ content YouTube channel, with 62.7M subscribers.
As of February 2023, T-Series holds the record for the highest lifetime video views on YouTube: 217B. That makes it the most-viewed YouTube channel ever.
Most Viewed YouTube Channels Ever, Ranked by Views (as of February 2023)
In Billions
T-Series
217.25
Cocomelon – Nursery Rhymes
153.31
SET India
140.58
As of February 2023, T-Series, the Indian music network, had the highest number of YouTube subscribers globally: 237M.
Most Subscribed YouTube Channels (as of February 2023)
In Millions
T-Series
237
YouTube Movies
163
Cocomelon – Nursery Rhymes
155
SET India
152
MrBeast
136
In 2021, YouTube creators contributed over $25B to the United States GDP.
In 2022, YouTube creators with 1,000–5,000 subscribers had an engagement rate of 1.9%, while those with over 1M followers experienced a higher rate of 3.4%.
Jeffree Star is regarded as the richest YouTuber, with an estimated net worth of $200M.
YouTube Music captures ~40% of the US digital music audience as of 2022.
Adele’s “Hello” video, released in October 2015, garnered 100M views within four days and achieved 1B views in just 102.3 days, setting a record as the fastest viral video to reach this milestone on YouTube.
Warner Music was the US’ most popular YouTube partner channel in July 2022, with ~120M unique viewers. Sony BMG followed with over 118.6M viewers.
Released in 2016, Pinkfong’s “Baby Shark Dance” has become the most popular video on YouTube, with 12.8B views, and the first to surpass 10B views.
YouTube’s Most Viewed Videos Worldwide (as of May 2023)
In Billions
Baby Shark Dance – Pinkfong Kids’ Songs & Stories
12,811,598,142
Despacito – Luis Fonsi featuring Daddy Yankee
8,153,586,854
Johny Johny Yes Papa – LooLoo Kids
6,698,207,117
Bath Song – Cocomelon – Nursery Rhymes
6,180,916,644
Shape of You – Ed Sheeran
5,988,317,231
While “Baby Shark Dance” holds the record for total views, it was Psy’s “Gangnam Style” that had the top spot for the longest period (4.6 years) before being surpassed by its successor.
BTS’ “Butter” music video was the quickest to amass 100M views, accomplishing the feat in less than a day since its release in May 2021.
In Q4 2022, around 5.66M videos were taken down from YouTube.
In Q1 2023, the most searched query on YouTube globally was “song,” with an index rating of 100.
Most Searched YouTube Queries Worldwide (as of Q1 2023)
Index Value
song
100
movie
55
video
36
songs
32
dj
21
music
17
dance
16
“minecraft,” “tiktok,” and “comedy” are the most searched queries on YouTube of all time.
Rank
Most Popular YouTube Searches of All Time in the US
Most Popular YouTube Searches of All Time Globally
1
fortnite
minecraft
2
minecraft
tiktok
3
asmr
comedy
4
nba youngboy
tik tok
5
tiktok
asmr
Most shoppers (80%) who viewed a YouTube video about a potential purchase stated they watched it at the beginning of their shopping journey.
Over half of Gen Zers (60%) have turned to YouTube to discover additional content related to a show or movie they just watched.
Six in 10 children in the US reported using YouTube on mobile in 2022, making it the most popular video app.
Watching YouTube videos was the top mobile activity for 54% of children worldwide, as per a September 2021 survey of parents, second only to online gaming.
By 2025, the number of sports viewers on YouTube will reach 90M.
YouTube users are 3x more likely to watch tutorials to learn about new products than read the product’s instructions.
As of January 2022, YouTube (52%) is the 4th most commonly used social media platform among marketers worldwide, just behind LinkedIn (61%), Instagram (79%), and Facebook (90%).
In January 2022, more than half of marketers (57%) planned to use YouTube more often in the coming years.
Fun Facts about YouTube
YouTube achieved 100M daily video views and 65,000 daily uploads within a year of its launch.
Google purchased YouTube for $1.65B in October 2006. Today, YouTube is estimated to be worth over $160B.
“Me at the zoo,” the first YouTube video, was uploaded on April 23, 2005, featuring co-founder Jawed Karim at the San Diego Zoo.
Gangnam Style became the first video on YouTube to surpass 1B views in December 2012.
On April 3, 2018, an attack occurred at YouTube’s San Bruno, California headquarters, resulting in one fatality (the shooter) and four injuries.
Amid COVID-19 and widespread stay-at-home orders, YouTube’s usage soared. One data firm projected that YouTube constituted 15% of internet traffic, doubling its pre-pandemic volume.
YouTube Shorts initially debuted in India after the TikTok ban in August 2020. One year after its global release in June 2021, it hit 30B daily views.
YouTube is powered by Google data centers that have been running on 100% renewable energy since 2017.
Before the removal of the dislike button, YouTube’s Rewind for 2018 held the record as the most disliked video, with 19,943M dislikes.
Around 70% of the content viewed on YouTube is driven by the platform’s recommendation algorithm.
YouTube Ad Statistics
YouTube generated around $29.24B in global advertising revenues in 2022.
YouTube’s Global Ad Revenues: 2017–2022
In Million US Dollars
2022
29,243
2021
28,845
2020
19,772
2019
15,149
2018
11,155
In Q1 2023, YouTube’s advertising revenues worldwide reached approximately $6.6M.
In 2022, YouTube’s advertising revenue contributed to about 11.35% of Google’s total revenue, amounting to $29.24B for the year.
YouTube’s Ad Revenue as % of Google’s Global Revenues: 2017–2022
Share
2022
11.35
2021
11.20
2020
10.90
2019
9.40
2018
8.10
2017
7.30
The potential reach of YouTube ads extends to 2.56B users.
Most consumers (59%) perceive YouTube ads as more relevant than ads on linear TV or other streaming apps.
Apple was the biggest advertiser on YouTube, allocating $237.15M in ad spending between March 2020 and February 2021.
Parental Views of YouTube
About 80% of US parents with children aged 11 or younger state their child watches YouTube videos, with 53% reporting daily viewing.
Almost all parents (97%) mention that YouTube keeps their children entertained, at least sometimes.
Nearly 43% of parents report that YouTube often aids their children in learning new things.
Despite the entertainment and educational value of YouTube for many parents, 46% of them with children aged 11 or younger who use the platform have encountered content unsuitable for their children’s age.
Roughly 65% of parents express concern regarding the types of videos recommended to their children on YouTube.
The leading concern for parents of children aged 11 or younger is the possibility of encountering inappropriate content (73%), with 68% expressing varying levels of concern about the nature of advertisements reaching their children on the platform.
53% of parents consider YouTube’s efforts to maintain a safe platform for children to be subpar or inadequate.
Stacking It All Up
There you have it.
A comprehensive list of YouTube statistics, facts, and trends.
Let us know in the comments if there are any other stats you’d like to see.
FAQ
How much is YouTube worth?
YouTube’s brand value reached $23.89B in 2022, while its estimated worth exceeds $160B.
What is the male-to-female ratio of YouTube viewers?
As of April 2023, around 40.4% of YouTube users are male, while females account for approximately 33%.
How much content is uploaded to YouTube every minute?
More than 500 hours of video are uploaded to YouTube every minute. That reflects a growing demand for digital video content among internet users.
How many people use YouTube?
YouTube boasts 2,514B monthly active users (MAUs) globally as of January 2023, making it the second-largest social media platform worldwide.
What’s the main age group of YouTube?
The largest age group using YouTube (37.4%) is between 25 and 44.
How much time do people spend time on YouTube?
On average, adults in the United States spend 46 minutes daily on YouTube, a notable increase from 39.7 minutes in 2019.
Which country uses YouTube the most in the world?
As of January 2023, India has the largest YouTube audience, with around 467M users. The US follows at 246M users.
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Max Woolf is a writer and travel lover at Passport Photo Online. His insights, advice, and commentary have been featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, MSN, NBC, Yahoo, USA Today, Fox News, AOL, The Ladders, TechRepublic, Reader’s Digest, Glassdoor, Stanford, G2, and 300+ other outlets.
