78+ YouTube Statistics, Facts, and Trends [2023]

Want to know what’s driving the growth of YouTube? 

Look no further. 

Our carefully curated YouTube stats, facts, and trends will give you the lowdown on everything from user demographics to video engagement rates. 

So—

Sit back, relax, and prepare to be amazed by the power of this video-sharing giant.

Top YouTube Statistics (Editor’s Picks)

• As of January 2023, YouTube has 2,514B monthly active users (MAUs) worldwide. That makes it the 2nd biggest social media platform in the world.

• As of April 2023, males constituted about 40.4% of YouTube’s user base.
• The largest age group using YouTube (37.4%) is between 25 and 44.
• As of January 2023, India has the largest YouTube audience, with around 467M users. The US follows at 246M users.
• As of January 2022, YouTube (52%) was the 4th most commonly used social media platform among marketers worldwide, just behind LinkedIn (61%), Instagram (79%), and Facebook (90%).
• As of May 2023, the YouTube site is visited 32.7B times monthly.
• In 2020, YouTube had around 20M paid subscribers in the US. By the end of 2024, this figure will rise to 27.9M subscribers.
• Adults in the US spend an average of 46 minutes daily on YouTube.

• More than 500 hours of video are uploaded to YouTube every minute.
• YouTube users consume over 1B hours of video content every day.

General YouTube Statistics, Facts, and Trends

• Most global consumers (62%) use YouTube.
• As of May 2023, the YouTube site is visited 32.7B times monthly.

• In November 2022, YouTube had around 72B visits from mobile users worldwide, compared to just 8B from desktop users.

• In 2022, YouTube ranked among the top mobile entertainment apps globally, with 154M downloads worldwide, just behind Netflix (165M) and TikTok (672M).
• In June 2022, the US led the way in YouTube’s in-app purchase revenues, with users spending more than $39M on the platform through mobile devices.

• As of November 2022, YouTube has around 80M paid subscribers for its Music and Premium services, showing a growth of 50M subscribers since October 2020.
• In 2020, YouTube had ~20M paid subscribers for its premium services in the US. By the end of 2024, this figure will rise by nearly 8M.

• In 2022, the YouTube Kids app’s global downloads reached 106M, representing an increase from the 99M downloads in the prior year.
• In Q3 2020, 62% of US-based YouTube users visited the platform daily.
• YouTube’s brand value reached $23.89B in 2022, compared to $17.29B in the previous year. That makes it the ninth most valuable media brand globally.
• As of January 2023, YouTube has 2,514B monthly active users (MAUs) worldwide. That makes it the 2nd biggest social media platform in the world.

• In June 2022, YouTube Shorts, the popular short-video feature, garnered more than 30B daily views worldwide.
• As of May 2023, “If Cleaning Was a Timed Sport. Part 2” is the most viewed Short on YouTube with 971,698,332 views and 28M likes.
• More than 500 hours of video are uploaded to YouTube every minute.

• YouTube videos are viewed by 95% of the global internet population in 76 languages.
• As of April 2023, about 40.4% of YouTube users are male, while females account for ~33% of the total user base.

• The global average monthly time Android users spend on the YouTube app is 23.7 hours.
• YouTube users consume over 1B hours of video content every day.
• Adults in the US spend an average of 46 minutes daily on YouTube.

• In 2022, global users averaged around 23.1 hours per month using the YouTube app.

• In April 2023, the United Arab Emirates had the highest YouTube penetration rate, reaching nearly 98% of the population.

• The largest age group using YouTube (37.4%) is between 25 and 44.

• As of January 2023, India has the biggest YouTube audience, with 467M users.

• The American Customer Satisfaction Index revealed that YouTube (alongside Pinterest) achieved the highest customer satisfaction level, with a score of 76 index points, based on data from July 2021 to June 2022.
• There are over 51M YouTube channels as of 2022.
• In Q4 2022, YouTube took down more than 6M channels.
• As of July 2022, influencer videos account for over 90% of YouTube views in the US, surpassing media company videos at around 6% and brand/aggregator videos at 2%.
• As of January 2022, there are ~29,000 YouTube channels with over 1M subscribers, and almost half of these channels are from the US.
• As of February 2023, music and children’s videos are the most popular types of YouTube content in monthly views. Thus, Wiz Khalifa’s Music channel tops the charts with 6B views.

• In February 2023, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids’ content YouTube channel, with 62.7M subscribers.
• As of February 2023, T-Series holds the record for the highest lifetime video views on YouTube: 217B. That makes it the most-viewed YouTube channel ever.

• As of February 2023, T-Series, the Indian music network, had the highest number of YouTube subscribers globally: 237M.

• In 2021, YouTube creators contributed over $25B to the United States GDP.
• In 2022, YouTube creators with 1,000–5,000 subscribers had an engagement rate of 1.9%, while those with over 1M followers experienced a higher rate of 3.4%.
• Jeffree Star is regarded as the richest YouTuber, with an estimated net worth of $200M.

• Amazon’s Alexa home speaker promotion was the most-watched YouTube ad of 2022.
• YouTube Music captures ~40% of the US digital music audience as of 2022.
• Adele’s “Hello” video, released in October 2015, garnered 100M views within four days and achieved 1B views in just 102.3 days, setting a record as the fastest viral video to reach this milestone on YouTube.
• Warner Music was the US’ most popular YouTube partner channel in July 2022, with ~120M unique viewers. Sony BMG followed with over 118.6M viewers.
• Released in 2016, Pinkfong’s “Baby Shark Dance” has become the most popular video on YouTube, with 12.8B views, and the first to surpass 10B views.

• While “Baby Shark Dance” holds the record for total views, it was Psy’s “Gangnam Style” that had the top spot for the longest period (4.6 years) before being surpassed by its successor.
• BTS’ “Butter” music video was the quickest to amass 100M views, accomplishing the feat in less than a day since its release in May 2021.
• In Q4 2022, around 5.66M videos were taken down from YouTube.
• In Q1 2023, the most searched query on YouTube globally was “song,” with an index rating of 100.

• “minecraft,” “tiktok,” and “comedy” are the most searched queries on YouTube of all time.

• Most shoppers (80%) who viewed a YouTube video about a potential purchase stated they watched it at the beginning of their shopping journey.

• Over half of Gen Zers (60%) have turned to YouTube to discover additional content related to a show or movie they just watched.
• Six in 10 children in the US reported using YouTube on mobile in 2022, making it the most popular video app.
• Watching YouTube videos was the top mobile activity for 54% of children worldwide, as per a September 2021 survey of parents, second only to online gaming.
• By 2025, the number of sports viewers on YouTube will reach 90M.
• YouTube users are 3x more likely to watch tutorials to learn about new products than read the product’s instructions.
• As of January 2022, YouTube (52%) is the 4th most commonly used social media platform among marketers worldwide, just behind LinkedIn (61%), Instagram (79%), and Facebook (90%).
• In January 2022, more than half of marketers (57%) planned to use YouTube more often in the coming years.

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Fun Facts about YouTube

• YouTube achieved 100M daily video views and 65,000 daily uploads within a year of its launch.
• Google purchased YouTube for $1.65B in October 2006. Today, YouTube is estimated to be worth over $160B.
• “Me at the zoo,” the first YouTube video, was uploaded on April 23, 2005, featuring co-founder Jawed Karim at the San Diego Zoo.
• A Nike ad with Brazilian footballer Ronaldinho became YouTube’s first video to hit 1M views in November 2005.
• Gangnam Style became the first video on YouTube to surpass 1B views in December 2012.

• On April 3, 2018, an attack occurred at YouTube’s San Bruno, California headquarters, resulting in one fatality (the shooter) and four injuries.
• Amid COVID-19 and widespread stay-at-home orders, YouTube’s usage soared. One data firm projected that YouTube constituted 15% of internet traffic, doubling its pre-pandemic volume.
• YouTube Shorts initially debuted in India after the TikTok ban in August 2020. One year after its global release in June 2021, it hit 30B daily views.
• YouTube is powered by Google data centers that have been running on 100% renewable energy since 2017.
• Before the removal of the dislike button, YouTube’s Rewind for 2018 held the record as the most disliked video, with 19,943M dislikes.
• Around 70% of the content viewed on YouTube is driven by the platform’s recommendation algorithm.

YouTube Ad Statistics

• YouTube generated around $29.24B in global advertising revenues in 2022.

• In Q1 2023, YouTube’s advertising revenues worldwide reached approximately $6.6M.
• In 2022, YouTube’s advertising revenue contributed to about 11.35% of Google’s total revenue, amounting to $29.24B for the year.

• The potential reach of YouTube ads extends to 2.56B users.
• Most consumers (59%) perceive YouTube ads as more relevant than ads on linear TV or other streaming apps.
• Apple was the biggest advertiser on YouTube, allocating $237.15M in ad spending between March 2020 and February 2021.

Parental Views of YouTube

• About 80% of US parents with children aged 11 or younger state their child watches YouTube videos, with 53% reporting daily viewing.
• Almost all parents (97%) mention that YouTube keeps their children entertained, at least sometimes.
• Nearly 43% of parents report that YouTube often aids their children in learning new things.
• Despite the entertainment and educational value of YouTube for many parents, 46% of them with children aged 11 or younger who use the platform have encountered content unsuitable for their children’s age.
• Roughly 65% of parents express concern regarding the types of videos recommended to their children on YouTube.

• The leading concern for parents of children aged 11 or younger is the possibility of encountering inappropriate content (73%), with 68% expressing varying levels of concern about the nature of advertisements reaching their children on the platform.
• 53% of parents consider YouTube’s efforts to maintain a safe platform for children to be subpar or inadequate.

Stacking It All Up

There you have it.

A comprehensive list of YouTube statistics, facts, and trends.

Let us know in the comments if there are any other stats you’d like to see.

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Sources

• Business Insider, “Morgan Stanley Values YouTube As a $160 Billion Entity”
• Google, “The YouTube Effect: New Ways to Reach Engaged Audiences”
• Hootsuite, “2022 Digital Trends Report”
• MIT Technology Review, “YouTube’s Recommendation Algorithm Is Unresponsive to User Feedback, according to Mozilla”
• Pew Research Center, “Parental Views about YouTube”
• Semrush, “Top YouTube Searches”
• Startup Talky, “Top 10 Richest YouTubers in 2023”
• Statista, “Average ad length on YouTube in the United States and Canada in 2022, by content type”
• Statista, “Brand Value of YouTube Worldwide from 2020 to 2022”
• Statista, “Frequency of YouTube Use in the United States as of 3rd Quarter 2020”
• Statista, “Global Active Usage Penetration of Leading Social Networks as of February 2021”
• Statista, “Leading YouTube Advertisers in the United States between March 2020 and February 2021, by Advertising Spending”
• Statista, “Most Popular Children-Themed YouTube Channels as of February 2023, by Number of Subscribers”
• Statista, “YouTube – Statistics & Facts”
• Statista, “YouTube Influencer Engagement Rates Worldwide in 2022, by Follower Count”
• Think with Google, “3 Ways Digital Video Has Upended Shopping as We Know It”
• Think with Google, “3 YouTube Creators Explore the Shopping Trends Inspiring Today’s Consumers”
• Wikipedia, “Censorship of YouTube”
• Wikipedia, “List of Most-Disliked YouTube Videos”
• Wikipedia, “YouTube”
• YouTube, “You Know What’s Cool? A Billion Hours”
• YouTube, “YouTube Culture & Trends – Data and Cultural Analysis for You”
• YouTube, “YouTube Jobs”
• YouTube, “YouTube’s Impact on the Creator Economy – How YouTube Works”

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.