23+ Global Tourism Statistics, Facts, and Trends [2023]

Author Writer: Max Woolf Max Woolf
July 12th, 2024 5 min read
Global tourism statistics
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Contents

Want to know the latest and greatest about global tourism? 

Look no further.

We’ve put together a comprehensive list of global tourism industry stats, trends, and facts for 2023.

  • Worldwide tourist arrivals reached ~963M in 2022.
  • France was the top global tourist destination in 2022, with 79.4M visitors.
  • The travel and tourism sector is expected to add $9.5T to global GDP in 2023, only 5% less than pre-pandemic.
  • The global tourism industry is worth close to $2.3T as of 2023.
  • Worldwide tourist arrivals reached ~963M in 2022.
Global Tourist Arrivals: 2000–2022In Millions
2000680
2001678
2002698
2003689
2004760
2005809
2006855.20
2007913.70
2008933.70
2009901.29
2010962.56
20111,008.74
20121,059.26
20131,110.83
20141,154.75
20151,207.08
20161,248.12
20171,339.57
20181,414.07
20191,465.46
2020406.89
2021455.77
2022962.80
  • The travel and tourism sector is expected to add $9.5T to global GDP in 2023, only 5% less than pre-pandemic.
Global GDP Impact of Travel and Tourism: 2019, 2022 & 2023 ForecastIn Trillion USD
201910
20227.70
20239.50
  • Travel and tourism are expected to make up 9.2% of global GDP in 2023.
Travel and Tourism GDP Share Worldwide: 2019, 2022 & 2023 ForecastIn %
201910.40
20227.60
20239.20
  • The global tourism industry is worth close to $2.3T as of 2023.
Worldwide Tourism Market: 2013–2023In Trillion USD
20131.93
20142.00
20151.93
20161.93
20172.07
20182.20
20192.20
20201.32
20211.42
20222.01
20232.29
  • The travel and tourism sector employed 295M people in 2022, with this figure projected to rise to 320M in 2023 and 430M by 2033.
Global Jobs in Travel and Tourism: 2019–2023 & 2033 ForecastIn Millions
2019334
2020271
2021289
2022295
2023320
2033430
  • Revenue in travel and tourism is expected to surge across the board, with the “Hotels” segment aiming for $483.42B by 2027.
Global Travel and Tourism Market Revenue (2018–2027): Segment Breakdown (in Billion USD)HotelsPackage HolidaysVacation RentalsCruises
2018356.68250.0781.7026.11
2019369.76255.8184.5727.48
2020143.91110.2847.743.36
2021218.13164.2957.9413.64
2022355.29223.6781.3517.89
2023409.97281.3694.3425.14
2024446.40301.78100.0830.11
2025460.41311.23102.9334.06
2026472.46319.62105.4535.02
2027483.42326.43107.7335.87
  • In 2024, inbound travelers to the Asia Pacific region are expected to increase by ~72.4% over the prior year.
Global Inbound Tourism Growth by Region: 2020 & Forecast until 2024 (in %)AmericasEuropeAsia PacificAfricaMiddle East
2020-68.40-68.20-83.60-74-72.50
20219.2024-64.6015.5015
202211495.50280.4086.10126.40
202312.90494.4028.3021.20
202416.5017.3072.4024.9017.80
  • In 2024, Asia Pacific is anticipated to see a 70.3% annual spike in outbound travel.
Global Outbound Tourism Growth by Region: 2020 & Forecast until 2024 (in %)AmericasEuropeAsia PacificAfricaMiddle East
2020-68.70-66.90-83.70-70.40-71.50
202110.8019.20-59.106.6048.40
2022121.4097.10236.308297
202311.606.1088.3026.6017.50
202415.9017.4070.3022.8017.10
  • In 2022, travel and tourism contributed around $2T to the US GDP, the highest globally.
Travel and Tourism Contribution to GDP in Leading Markets (2022)In Billion USD
United States2,018.30
China582.80
Germany353.10
United Kingdom290.80
Japan257.30
France225.70
Mexico214.60
Italy202.70
India199.60
Spain186.60
  • In 2022, Europe had ~594.5M inbound travelers, the highest regional count.
Global International Tourist Arrivals: 2005–2022 by Region (in Millions)AmericasEuropeAsia Pacific
2005133.30452.70154.10
2006136.80475.50166.70
2007144.30499.90183.50
2008148.30503.30186.10
2009140.99476.90183.56
2010151.75490.79208.01
2011157.33523.98221.69
2012163.76544.54237.93
2013170.57569.68254.09
2014183.55580.78269.57
2015194.10612.08284.37
2016201.33622306.17
2017210.84677.19324.40
2018215.99716.76346.26
2019219.32743.91360.15
202069.61239.6359.12
202181.49304.8824.85
2022155.61594.53100.52
  • France was the top global tourist destination in 2022, with 79.4M visitors.
International Traveler Arrivals by Country (2022)In Millions
France79.4
Spain71.66
United States50.87
Türkiye50.45
Italy49.94
Mexico38.33
United Kingdom30.74
Germany28.46
Greece27.84
Austria26.21
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Global Hotel and Resort Industry: Market Size, Leading Brands, and Most Expensive Hotels

  • The global hotel and resort market is valued at $1.49T as of 2023.
Global Hotel and Resort Industry Market Size: 2013–2023In Trillion USD
20131.11
20141.15
20151.13
20161.22
20171.31
20181.41
20191.35
20200.81
20210.88
20221.33
20231.49
  • In 2023, Hilton was the most valuable hotel brand, estimated at $11.746B.
Top Hotel Brands Worldwide by Brand Value (2023)In Million USD
Hilton11,746
Hyatt6,072
Hampton Inn4,255
Holiday Inn3,746
Marriott3,066
Shangri-La2,117
Double Tree2,023
Sheraton1,612
Embassy Suites1,371
Intercontinental1,202
  • As of 2022, Lover’s Deep Luxury Submarine Hotel is the world’s priciest hotel at $175,000 per night.
The World’s Most Expensive Hotels (2022)Nightly Rate in USD
Lover’s Deep Luxury Submarine, St. Lucia175,000
Palms Casino Resort Empathy Suite, Las Vegas, Nevada100,000
Hotel President Wilson Royal Penthouse Suite, Genève, Switzerland80,000
The Mark Penthouse – The Mark Hotel, Manhattan, New York City75,000
Laucala Island Resort Hilltop Estate, Fiji61,142
  • In 2023, the number of airline flights worldwide will hit 34.4M.
Global Airline Flights: 2004–2021, & Forecast until 2023In Millions
200423.80
200524.90
200625.50
200726.70
200826.50
200925.90
201027.80
201130.10
201231.20
201332
201433
201534
201635.20
201736.40
201838.10
201938.90
202016.90
202120.10
202227.70
202334.40
  • The global airline industry is worth close to $841.5B as of 2023.
Global Airline Industry Market Size: 2018–2023In Billion USD
2018855.74
2019868.18
2020391.22
2021498.63
2022785.64
2023841.44
  • Global airlines handled over 3.7B scheduled passengers in 2022.
Global Airline Passenger Boardings: 2004–2022In Millions
20041,994
20052,135
20062,255
20072,452
20082,489
20092,479
20102,695
20112,859
20122,991
20133,145
20143,328
20153,569
20163,817
20174,095
20184,378
20194,543
2020 (pre-COVID)4,723
2020 (post-COVID)1,807
20212,185
20223,781
  • As of 2023, Delta Air Lines is the world’s top-valued airline at approximately $22B.
Global Airline Companies’ Market Valuations (2023)In Billion USD
Delta21.81
Southwest17.65
United Airlines Holdings14.70
Singapore Airlines13.18
China Southern Airlines12.54
Deutsche Lufthansa12.10
All Nippon Airways10.36
International Airlines9.41
American Airlines Group9.05
Turkish Airlines8.88
China Eastern Airlines8.72
Air France-KLM4.12
  • Hartsfield-Jackson Atlanta International saw nearly 93.7M passengers in 2022, making it the busiest airport.
Busiest Global Airports by Passenger Count (2022)In Millions
Hartsfield–Jackson Atlanta International Airport93.70
Dallas Fort Worth International Airport73.36
Denver International Airport69.29
O’Hare International Airport68.34
Dubai International Airport66.07
Los Angeles International Airport65.92
Istanbul Airport64.29
Heathrow Airport61.61
Indira Gandhi International Airport59.49
Charles de Gaulle Airport57.47
  • Air travel led in CO2 emissions from global tourist arrivals in 2005 and 2016 and is projected to emit 616M metric tons in 2030.
CO2 Emissions from Tourism Travel by Transport Mode: 2005, 2016 & 2030 Forecast
(in MMt CO2)		AirCarOther
2005321464
2016397565
2030616454

Global Online Travel Market: Sales Channels, Market Valuation, and Leading Companies

  • Online sales are expected to claim 74% of worldwide travel and tourism revenue in 2027.
Worldwide Travel and Tourism Market Sales Channel Breakdown: 2017–2027 (in %)OnlineOffline
20176040
20186238
20196337
20206535
20216634
20226832
20236931
20247030
20257228
20267327
20277426
  • The global online travel market is worth $521.18B as of 2023 and is set to cross $1T by 2030, growing at a 9.9% CAGR.
Global Online Travel Market Size: 2020–2030In Billion USD
2020396.08
2021433.20
2022474.89
2023521.18
20301,009.47
  • As of May 2023, Booking.com is the go-to travel site, with approximately 582.5M visits.
Most Visited Travel and Tourism Sites (as of May 2023)In Million Visits
booking.com582.5
tripadvisor.com179.9
airbnb.com104.5
expedia.com99.5
agoda.com84.2

Stacking It All Up

There you have it.

A comprehensive list of global tourism statistics, facts, and trends.

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FAQ

How many people travel a year?

In 2022, approximately 963M people traveled internationally.

Will the global tourism industry recover?

In 2023, the global tourism industry is expected to contribute $9.5T to the GDP, recovering to just 5% below pre-pandemic levels.

How much is the global travel industry worth?

The global tourism industry is worth close to $2.3T as of 2023.

What’s the most visited country in the world?

France was the most visited country in the world in 2022, with 79.4M visitors.

What percentage of the world economy is tourism?

Travel and tourism are expected to make up 9.2% of global GDP in 2023.

Sources

  • Brandirectory, “Top Hotel Brands Worldwide by Brand Value”
  • ETC, “Quarterly Report – Q4/2022”
  • IBISWorld, “Global Hotels & Resorts – Market Size 2005–2029”
  • Passport Photo Online, “Airline Industry Statistics, Facts, and Trends”
  • Passport Photo Online, “Hotel Industry Statistics, Facts, and Trends”
  • Passport Photo Online, “Online Travel Booking Statistics, Facts, and Trends”
  • Statista, “Global Tourism Industry – Statistics & Facts”
  • UNWTO, “Global and Regional Tourism Performance”
  • UNWTO, “Transport-Related CO2 Emissions of the Tourism Sector”
  • WTTC, “Travel & Tourism: Economic Impact 2023”