Social media influencers:
Whether you like them or not, they’re a force to be reckoned with. After all, influencers can make or break trends, sway opinions, and even drive sales.
But—
Is influencing a viable career path?
To answer this question and more, we’ve surveyed 800+ US citizens and asked them to share their unfiltered (pun intended) thoughts and opinions about influencers.
Let’s get to it.
Key Takeaways
- About 77% of respondents consider social media influencing a real profession.
- Roughly 63% of Americans claim they’d quit their day jobs tomorrow if they knew they’d make it as influencers in the next 6–12 months.
- Money (25%), self-expression (20%), and following one’s passion (20%) are the key reasons why people want to plunge into this career.
- Creativity (35%) was voted the most vital trait to succeed in the influencer game.
- Over 90% of internet users follow at least one social media influencer.
Social Media Influencing Is Seen as a Legitimate Career
It’s a relatively new thing.
In 2009, there were only a handful of digital creators. Fast forward to today, and we’re looking at 50M+ influencers worldwide, 1.5M of whom are US based.
So—
It isn’t surprising that nine in 10 Americans follow at least one content creator on social media, our research shows.
Note that nearly half of respondents (46%) say they’re subscribed to over 20 influencers across all their social media, and 13% stay connected with 100+ creators.
That’s plenty.
But is it a legitimate career path in the eyes of the public?
Let’s take a look at the data:
It very much appears so.
Influencing Is the Go-To Career Path for Over Half the Population
Being a social media influencer has its allure.
You get to work from (almost) anywhere, have flexible hours, and be your boss.
No wonder, then, that over 60% of our respondents admit they want to become full-time social media influencers.
Similar studies also found that 86% of youngsters, in particular, are set on becoming digital celebrities.
It looks like being an influencer is the new “When I grow up, I want to be a fireman.”
Looking for passport photos? Discover more information:
Many Would Ditch Their Jobs to Pursue Influencer Stardom
Imagine you’re given the following offer:
Quit your day job tomorrow, and you’ll make it as an influencer in the next 6–12 months.
Would you make the jump?
For 63% of surveyed Americans, it was a no-brainer.
Now—
To understand what motivates people to pursue a career as an influencer, we gave survey participants a list of reasons and asked them to choose the one that resonated with them the most.
The results are in:
The data shows that money is the winner (25%), which is hardly surprising.
While the average pay of an influencer is about $60K, some digital celebrities charge an astounding $7K+ per post, according to Shopify’s recent data.
The other top reasons, such as the ability to express oneself (21%) and do what one loves (20%), also suggest that people want to become social media influencers to enjoy creative freedom and follow their passions.
That makes sense.
Creativity Is the #1 Trait for Influencer Success
What does it take to make it in the influencer game?
Let’s hear from the general population:
The consensus is that you need creativity, good looks, and charisma to stand out from the crowd.
Interestingly, when we later asked survey respondents if they had what it takes to become social media influencers, 41% answered in the affirmative.
Overconfidence?
Perhaps.
Stacking It All Up
There you have it—
Insights from over 800+ Americans on how they feel about social media influencing.
Now, over to you:
Is social media influencing a respectable career path? Do you have what it takes to become a successful digital celebrity?
Let us know in the comments below.
Methodology
We conducted an online survey of 812 US respondents via a bespoke online polling tool in January 2023.
The respondents were 54.2% male, 45.3% female, and 0.5% identified as other. 5% of respondents were 24 or younger, 58% were aged 25–39, 26% were 40–54, and 11% were 55 or older.
This survey has a confidence level of 95% and a margin of error of 3%. Given the gender and age makeup of our sample size, the study’s findings are statistically significant for the population at large.
This study was created through multiple research steps, crowdsourcing, and surveying. Data scientists reviewed all survey participants’ responses for quality control. The survey also had an attention-check question.
Fair Use Statement
Did our findings help you learn more about social media influencing? If you believe your audience will be interested in this information, feel free to share it. Just remember to mention the source and link back to this page.
Sources
- Hype Auditor, “Our Survey Data of 1865 Instagram Influencers”
- Morning Consult, “The Influencer Report”
- Shopify, “Influencer Marketing Prices: How Much Should You Pay (2023)”
- US Bureau of Labor Statistics, “Occupational Employment and Wage Statistics”
As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.