Since Airbnb first registered on travelers’ radar in 2008, it’s seen a meteoric rise to 7M+ listings and 4M+ hosts, becoming a viable alternative to hotels.
How does it translate into terms of scale?
Well, roughly six guests check into an Airbnb listing EVERY second.
So—
With this in mind, at Passport Photo Online, we’ve decided to compile the most recent and valuable Airbnb stats and facts to help you stay in the loop.
Top 10 Airbnb Statistics to Know in 2023
- Airbnb generated $8B in revenue in 2022—a 50.97% increase compared to 2021.
- Airbnb had 7M+ listings globally in 2022.
- There are 4M+ hosts on Airbnb, and 90% of them are individuals. Collectively, Airbnb hosts have earned a total of $110B thus far.
- The number of Americans who use Airbnb likely reached 45.6M in 2022.
- $13.8K is the average annual earnings per Airbnb host in the US.
- Roughly six guests check into Airbnb rentals every second.
- 55% of Airbnb long-term stay bookers work or study during their stay.
- North America draws most of Airbnb’s revenue globally, reaching over $2B.
- Nearly 700K businesses use Airbnb for Work.
- When COVID-19 hit with full force, Airbnb let go of 25% of its employees.
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Fun Airbnb Facts
- Airbnb started in 2007 when roommates Brian Chesky and Joe Gebbia decided to rent out an air mattress on the living room floor in their San Francisco apartment.
- Brian Chesky listed the original Airbnb apartment until 2015, where you could book the couch for $50 per night.
- Most Airbnb hosts are women (55%).
- 85% of hosts live outside North America.
- Each and every Airbnb Plus property is verified via in-person quality inspection.
- New women hosts who started hosting on Airbnb in 2020 have collectively earned over $1B.
- Airbnb offers up to $1M of coverage per listing.
- Airbnb is active in ~98% of the world except for North Korea, Syria, Iran, and Sudan.
About the Airbnb Company
- In 2022, Airbnb was valued at $54.92B.
- Airbnb is headquartered in San Francisco, California.
- Brian Chesky (@bchesky) is the CEO of Airbnb.
- Airbnb went public in 2020. At $100B, their IPO was the biggest of that year.
- Airbnb currently has ~5,597 employees.
- The average Airbnb salary ranges from ~$30K for Rental Manager to ~$245K for Android Developer per year.
- Airbnb has 865K+ followers on Twitter, which is more than 4.5 times as many as Booking.com.
- The Airbnb site is visited 89.4M times (monthly), with more than 90% of the traffic being free or unpaid.
Key Airbnb Statistics
- There are 5.6M active Airbnb listings in 100K+ cities and 220+ countries.
- Airbnb hit 1B+ guest arrivals in September 2021.
- Over 193.2M “nights and experiences” are booked on Airbnb every year.
| Airbnb Revenue | Year |
|---|---|
| 3.65B | 2018 |
| 4.81B | 2019 |
| 3.38B | 2020 |
| 5.99B | 2021 |
| $8.030B | 2022 |
- Airbnb’s biggest market is in North America, with gross booking value standing at ~$174.43 per night and experience.
- People aged 25–44 represent 59% of Airbnb’s demographic. The second biggest age group is youngsters aged 18 to 24 at 15%.
- Airbnb guests pay just under 14.2% in booking fees. That includes the nightly rate, cleaning fee, and additional guest fee, if applicable, minus Airbnb fees and taxes.
- Over 54M women globally have traveled via Airbnb.
| Key Reasons to Opt for Airbnb | Share |
|---|---|
| Ease and security of payment | 95% |
| More convenient location | 86% |
| Ability to live like a local | 77% |
| Home sharing is better for the environment | 64% |
- 53% of guests choose Airbnb to save money while traveling.
- Over 10% of guests who book homes also add an experience to their trips in more than 25 markets worldwide.
- 19% of Airbnb guests used Airbnb to travel and work remotely in 2020.
- Nearly two-thirds of Airbnb listings have flexible/moderate cancellation policies.
- In more than 40% of Airbnb searches, guests are flexible on where/when they want to travel.
- About 200M searches with flexible dates occurred via the “Flexible Date” and “Expanded Dates” tools in the first four months of 2021.
| Most Popular Sort Criteria on Airbnb from ~200M Flexible-Date Searches | Share |
|---|---|
| Weekend | 26% |
| +/- 1 day | 22% |
| +/- 7 days | 20% |
| Week | 14% |
| +/- 3 days | 11% |
| Month | 5% |
- The number of searches for unique homes on Airbnb grew 94% in 2021 compared to 2019.
- In January 2020, ~30% of nights booked were within 300 miles vs. 45% in 2021.
- The number of unique listings on Airbnb has grown 31% in the last two years.
- Historically, the top 10 cities in the world accounted for approximately 11% of Airbnb’s revenue—in 2021, that number shrank to 6%.
- In the summer of 2021, the most common type of travel booked on Airbnb involved a family leaving a big city to visit a smaller destination.
- Rural travel on Airbnb accounted for 22% of nights booked in 2021—a 10% increase since 2015.
- Average nights per booking have grown longer: from 3.5 per booking in 2019 to over four nights in 2021.
- About 87% of Airbnb listings offer long-term stays.
- Nearly 11% of Airbnb long-term stay bookers in 2021 lived a nomadic lifestyle.
- In Q3 2021, Airbnb hosts earned a record $12.8B—up 27% from Q3 2019.
- Two in five hosts needed their Airbnb earnings to make ends meet in 2020.
- Airbnb hosts are charged 3% for payment processing.
- About 22% of hosts first tried Airbnb as guests before renting out their own places.
- Half of new listings on Airbnb are booked within three days—75% receive a booking within eight days.
Airbnb vs. COVID-19: Facts and Statistics
- Amid the pandemic, guests booked Airbnbs in over 94K destinations.
- Airbnb’s consensus valuation decreased from $35B in January to $18B in May 2020.
- By week 35 of the COVID-19 pandemic, Airbnb had over 60% fewer rental bookings.
- In January 2020 (before most travel restrictions), 50% of nights booked on Airbnb were domestic travel, down 80% from 2021.
- In January 2020 (before most travel restrictions), 50% of nights booked on Airbnb were domestic travel vs. 80% in 2021.
FAQ
How many listings does Airbnb have?
Airbnb had 7M+ listings globally in 2022. That’s a lot of places to choose from for your next vacation!
How many hosts are there on Airbnb?
There are 4M+ hosts on Airbnb, and 90% of them are individuals. Collectively, Airbnb hosts have earned a total of $110B+ thus far.
How many Americans use Airbnb?
The number of Americans who use Airbnb reached 45.6M in 2022. That’s a 25% increase compared to 2017 (33.9M).
How much do Airbnb hosts make?
$13.8K is the average annual earnings per Airbnb host in the US. But, of course, this varies greatly depending on where you’re located, how often you rent your place, and what kind of place it is.
What country uses Airbnb the most?
North America is Airbnb’s biggest market. The gross booking value stands at ~$174.43 per night.
How much revenue does Airbnb generate?
Airbnb generated $8B in revenue in 2022. That’s a 50.97% increase compared to 2021.
What demographic uses Airbnb the most?
People aged 25–44 represent 59% of Airbnb’s demographic. The second biggest age group is youngsters aged 18 to 24 at 15%.
Stacking It All Up
There you have it.
A comprehensive list of Airbnb trends, figures, and facts for 2023 you can use to understand Airbnb’s current state.
Let us know in the comments if there are any other Airbnb statistics you’d like to see.
Fair Use Statement
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Sources
- Airbnb, “About Us”
- Airbnb, “2021 Release: 100+ Innovations and Upgrades across Our Entire Service”
- Airbnb, “2021 Report On Travel & Living”
- Airbnb, “An Update about Our Offices around the World”
- Airbnb, “Companies Booking Airbnb for Business Travel More Than Double with Nearly 700,000 Using Airbnb for Work”
- Airbnb, “From Isolation To Connection—Travel in 2021”
- Airbnb, “Investor Relations”
- Airbnb, “New Data: The Airbnb Advantage”
- Airbnb, “The Women Powering Our Community”
- Airbnb, “Update on the Airbnb Community”
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- Craft, “Airbnb Company Profile”
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- Guestly, “10 Fun Facts You Didn’t Know About Airbnb Ahead of its 10th Birthday”
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- Khaled F., “An Average Airbnb Host Can Make Up to $10,000 a Year, the Company’s CEO Said”
- Lake R., “Does Your Homeowner’s Insurance Cover Airbnb?”
- Rao S., “Airbnb’s Q3 Update Has 4 Interesting Line Items”
- Rossen J., “11 Well-Traveled Facts About Airbnb”
- Statista, “Airbnb – Statistics & Facts”
- Statista, “Number of Airbnb Users in the United States from 2016 to 2022”
As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.