Car Rental: 75+ Statistics, Facts, and Trends [2023]

Car rentals are incredibly convenient.

You pick up a vehicle to drive to your destination, and drop it off without worrying about maintenance or insurance.

It’s really no wonder the industry is booming, generating $56.3B annually worldwide.

That’s why, at Passport Photo Online, we’ve decided to put together a data-driven roundup of the most recent and valuable car rental statistics and give you an in-depth look under the hood of this sector.

Buckle in.

Top 10 Car Rental Stats and Facts to Know in 2023

1. The US car rental market generated $56.3B in revenue in 2022.
2. In 2022, the car rental industry had a 9.8% market growth compared to 2021.
3. The global car rental market could nearly double by 2031, reaching $121.1B.
4. As of 2022, the luxury car rental market stood at $29.5B globally. By 2028, it’ll almost triple, exceeding $80B and enjoying a compound annual growth rate (CAGR) of 20%.
5. Over 25% of the car rental sector’s revenue comes from corporate customers.
6. North America dominates the global car rental market, accounting for over 37% of the total market share before the pandemic.
7. The car rental industry is growing at above-average levels in the Middle East and Africa.
8. The COVID-19 pandemic caused the biggest crisis in the history of the car rental market, accounting for a -31.05% drop in revenues and a market size decrease of -37.2%.
9. Daily car rental prices have increased by 76% on average, reaching 278% in some tourist destinations.
10. Despite the pandemic’s devastating effects, the US car rental market size increased by an average of 2.8% annually between 2017 and 2022.

Looking for passport photos? Discover more information:

• US Visa Photo
• Canadian Visa Photo
• Get Your Immaculate 2×2 In. Photo

Surprising Facts about the Car Rental Industry

• Over 17K car rental businesses operated in the US in 2022.
• Most car rental companies are in California (1,355), Florida (1,050), and Texas (960).
• More than half of all rental cars in the US (54%) belong to domestic brands.
• The US car rental market has 2M economy-class vehicles.

• 55% of global car rentals are for leisure travel.
• Almost half of all luxury car rentals worldwide occur in the US.
• Underage driver’s license holders can rent a car in New York and Michigan.
• Drivers under 25 must pay a surcharge to rent a car.
• People over 70 or 80 aren’t allowed to rent a car in some countries regardless of having a valid driving license.

Car Rental Agent Demographics and Statistics

• Most car rental agents are female and speak Spanish. 
• The US car rental sector experienced a 12.1% growth in employees in 2021 and 18.4% in 2022 compared to the COVID-19 pandemic times.
• Over the past five years, the average car rental worker’s wage has been increasing by 1%.
• There were ~150K employees in the US car rental industry in 2022.

• Most car rental agents are female (50.5%). Their average salary is $22,759, which is lower than what their male counterparts bring home: $25,100.
• The most popular ethnicities in the car rental sector are Caucasian (57%), Hispanic or Latino (22%), and Afro (12%), with the average age of a car rental worker being 40+. 
• 36% of car rental workers have a high school diploma.
• 62.5% of car rental agents speak Spanish.

Car Rental Market Before COVID-19

• The global car rental market stood at $92.92B in 2019.
• The year 2019 was pivotal for the car rental world, with record revenues of $32B. 
• The US car rental industry generated a large portion of the above amount, with companies earning a total of $11.8B in revenue as of 2019.
• 44.5M car rentals took place in 2019 in the US. 
• A rental car’s average monthly revenue per unit (RPU) was $1,174 in 2019.
• At the end of 2019, the average daily car rental price was $46.

The Effect of Coronavirus on the Car Rental Sector

• The global car rental market was valued at $58.34B in 2020.
• The total revenues generated in the US during 2020 were the lowest in the last 10 years: $23.22B. The drop in revenues was 27.4% compared to the previous year. 
• COVID-19 caused ~40K car rental workers to lose their jobs.

• The total number of car rentals in 2020 in the US was 17.3M. That’s only 39% of what was rented in the previous year.
• The average daily car rental price increased by 76% compared to pre-pandemic times and reached $81, often exceeding $100 in popular tourist destinations. It’s mainly due to the scarcity of rental cars, a problem that persists today.
• In Bozeman, Montana, the average daily cost of renting a car has increased by 278% since 2019, reaching as high as $259.

Car Rental After the COVID-19 Crisis 

• The global car rental market size was $68.84B in 2021.
• Europe’s and North America’s tourism recovered the best, with more tourist arrivals compared to 2020: +19% and +17%, respectively. Yet, the number of car rentals remained lower than in 2019.
• In 2021, the US car rental industry had a 21% increase in revenue over 2020, reaching $28.1B. It represents the largest year-over-year increase in history. 
• In 2021, the number of rental cars available in the US was only 1.8M, far below pre-pandemic times.
• The number of cars rented in 2021 globally was 29.2M. That’s almost double compared to the previous year. 
• There’s been a slight drop of -0.9% in the number of US car rental businesses from before the pandemic.

Car Rental Market Trends for 2023 and beyond

• Economy cars are the most requested option, followed by executive and luxury cars. In 2021, economy cars accounted for 36.07% of the total number of cars rented. 
• Between 2021 and 2028, the executive cars market is projected to grow at a CAGR of more than 5.5%.
• Over 36% of the global car rental market share in the last year was accounted for by North America.
• Millennials opt for environmentally-friendly options and short-term cost reductions. That’s why the demand for rental cars has skyrocketed, with private car ownership rates dropping by up to 80% in developed countries. 
• The car rental industry will be worth $144.21B worldwide by 2027.

• The global car rental market is expected to experience a CAGR of 6.7% by 2026 and 7.5% by the end of the decade, in part thanks to the increased use of car rental booking apps.
• In the US, the CAGR of the car rental market is estimated to be 5.27% between 2022 and 2026, generating over $31B in revenue annually.
• Asia Pacific is expected to experience the highest CAGR of almost 8%. This is due to the rise in the average citizen’s business travel expenses, government restrictions on buying cars, and the region’s economic expansion.
• The number of cars rented in the US in 2024 will likely be ~3X higher than in 2020: about 46.8M.
• Car rental user penetration is expected to reach 7.6% by 2026, up from 5.5% in 2022.
• There will be 602.2M car rental users by 2026.

• By 2026, sales through online platforms will account for 71% of the whole car rental industry revenue.
• Global car rental platforms will likely generate over $107B by 2027.
• The SUV rental market should generate over $13B in revenue by 2027.
• Airport car rental will experience a 7.2% growth by 2029. It’ll be due to the development of tourism globally, which will result in an increase in air traffic and the opening of new airports. 
• Local car rental use is forecast to hit a record CAGR of ~6.5% by 2028 due to tourist preference for car rental services over public transportation.

15 Stats About Car Rental Companies

• Hertz Group, Avis-Budget Group, and Enterprise Holdings make up 94% of the US car rental industry.
• 42% of Americans who’ve ever rented a car used Enterprise Holdings, the car rental industry leader.

• The car rental market is more diverse in Europe. Apart from said three conglomerates, the Europcar and Sixt groups get much of the client’s attention.
• Car rental companies decided to sell most of their fleets in 2020 due to the economic situation caused by COVID-19.
• Most car rental companies’ fleets haven’t yet recovered. For example, the number of cars purchased in the US in 2021 was 58% less than in 2019. 
• With 6K locations, Enterprise Holdings is the largest car rental company in the US, earning $14.72M in revenue in 2020 despite the pandemic.
• Enterprise Holdings’ car rentals typically last 13.2 days.
• Enterprise Holdings have the highest customer satisfaction rate of 861 on a 1,000-point scale. National Car Rental and Alamo are close behind, scoring 852 and 837, respectively.
• Hertz, one of the global leaders in the car rental market, experienced a 56% decline in revenues compared to the previous year and filed for bankruptcy in May 2020.
• The negative effect of COVID-19 was also evident in other leading car rental companies during 2020, such as Avis Budget Group and Europe Car. Both had to face a 42% decline in revenues.
• Avis Budget Group’s revenues fell by 80% due to the pandemic, leading the company to significantly reduce its costs and employees’ pay.
• Hertz Global Holdings Inc.’s shares fell by 83%, forcing it to lay off up to 10K employees and hire top consultants to prevent bankruptcy and restructure debt. 
• Across the pond, Europcar requested up to €225M in loans from the French government. Europcar shares lost 63% of their value, with net debt increasing by 32%.

Stacking It All Up

There you have it.

A comprehensive list of car rental statistics, facts, and trends to turbocharge your knowledge.

Let us know in the comments if there are any other stats you’d like to see.

FAQ

Fair Use Statement

Did you like our infographics? If so, feel free to share them with your audience. Just remember to mention the source and link back to this page.

Sources

• Allied Market Research, “Car Rental Market Size, Share, Trend, Strategy, Challenges 2027”
• Blanco S., “Car Rental Average Daily Price Up $35 Just Since December 2019”
• Brown C., “2021 US Car Rental Revenue Climbs 21% Year-Over-Year”
• Brown C., “Rental Fleet Sales for 2021 — the Final Tally”
• Enterprise, “Can You Rent a Car Under 25 in the US and Canada?”
• Fortune Business Insights, “Car Rental Market Size, Share & Growth, Forecast [2022-2029]”
• Grand View Research, “Car Rental Market Size & Share Report, 2021-2028”
• Hawley D., “How Old Do You Have To Be To Rent A Car?”
• Ibis World, “Car Rental in the US – Employment Statistics 2003–2028”
• Ibis World, “Car Rental in the US – Market Size 2003–2028”
• Ibis World, “Car Rental in the US – Number of Businesses 2003–2028”
• Ibis World, “Car Rental in the US – Wage Statistics 2003–2028”
• Kizer K., “10 Largest Car Rental Companies In The United States”
• Mich T., “Rental Car Customer Satisfaction Drops as Vehicle Shortage Causes Prices to Surge, JD Power Finds”
• Mordor Intelligence, “Car Rental Market – Growth, Trends, Covid-19 Impact, and Forectasts (2022-2027)”
• Push A., “How COVID-19 Affected Car Rentals Over the Past Year”
• Research and Markets, “Tourism Vehicle Rental Market – Growth, Trends, COVID-19 Impact and Forecasts (2022 – 2027)”
• Research Dive, “Car Rental Market Valued At $1,48,129.4 Mn By 2027, At A Noteworthy CAGR Of 15.5%”
• Research Dive, “Global Car Rental Market Predicted to Garner a Revenue of $148,129.4 Million at a CAGR of 15.5% during the Forecast Period, 2020 to 2027”
• Serres P., “How COVID-19 Impacts Car Rental Industry”
• Statista, “Mobility Services Report 2021”
• Thiruvengadam M., “$259 a Day for a Rental Car? Here’s How to Rent One This Summer without Blowing Your Budget”
• Vantage Market Research, “$126+ Billion Global Car Rental Market is Expected to Grow”
• Wise Guy Reports, “Luxury Car Rental Market 2019 Global Industry – Key Players, Size, Trends, Opportunities, Growth- Analysis to 2025”
• Zippia, “Car Rental Agent Demographics and Statistics in the US”

Alejandro Martin Gallardo

Alejandro is a writer with 5+ years of experience. He graduated in English philology and holds an MA in Multilingual and Intercultural Communication. In his spare time, he improves recipes, seeking to delight his tastebuds.