TikTok: 91+ Statistics, Facts, and Trends [2026]

TikTok has reshaped the way people create, consume, and share content, dominating global culture, advertising, and even music trends.

This list compiles the latest TikTok statistics, facts, and insights to show how fast the platform has grown, who’s using it, and how it continues to influence entertainment, business, and everyday life.

Let’s dive in.

Key TikTok Statistics

• TikTok videos are viewed 1B+ times daily.
• Wedbush analyst Dan Ives values TikTok at over $100B and as much as $200B in a best-case scenario. Without its algorithm, he estimates it would be worth $40–50B.
• TikTok has 1.99B+ monthly active users globally as of 2025, and is projected to hit 1.9B by 2029.
• In 2024, TikTok had about 130M users in the US. The number is projected to surpass 200M by 2029, largely driven by Gen Z adoption.
• TikTok’s largest demographic is men aged 25–34, who make up 23.6% of its user base.

• The TikTok app has been downloaded more than 5B+ times.
• Around 16K TikTok videos are uploaded every minute.

Platform Overview & Growth

• It took 200 days to create the original version of TikTok.
• The TikTok app was launched in 2016 by ByteDance (a Chinese technology company).
• TikTok is known in China as Douyin, which literally means “vibrating sound.”
• TikTok reached 1M daily views within its first year.
• TikTok went international in September 2017.
• The CEO of TikTok is Shou Zi Chew.
• Having amassed 200M+ users, TikTok was banned in India in 2020 due to national security concerns.
• TikTok supports 75 languages and is available in over 150 markets.
• As of October 2025, TikTok’s reach was highest in Saudi Arabia (154.3%) and the United Arab Emirates (134.6%) among users aged 18 and older.

• TikTok is the 5th biggest social network globally by the number of monthly active users (1.99B).

• In October 2025, TikTok.com recorded about 3.04B total visits worldwide.
• In June 2025, TikTok was the second most downloaded mobile app worldwide, reaching 37M installs, just behind ChatGPT (50M) and ahead of Instagram (36M) and Facebook (30M).
• In 2025, TikTok’s audience grew 17.6% year over year, surpassing LinkedIn’s 14.9% and Instagram’s 13.1%.

User Demographics & Behavior

• TikTok is the favorite social media platform among US teenagers (39%), followed by Instagram (32%) and Snapchat (18%).
• Approximately 57% of teens use TikTok daily.
• About 15% of parents say their child uses TikTok, making it the most widely used social media platform among children in the survey.

• About 74.14% of TikTok.com visits come from mobile devices, compared with 25.86% from desktops.
• The average visit duration on TikTok.com is 4 minutes and 36 seconds.
• In October 2025, Brazil generated the most traffic to TikTok.com at 29.28% (+5.77%), followed by the US at 14.18% (+5.85%).
• About 20% of people with an income exceeding $75K have used TikTok.
• 64% of users say they can be their true selves on TikTok.
• 56% of TikTok users say they can post videos they wouldn’t post on any other platform.
• 77% of users say TikTok is a place where people can openly express themselves.
• An average of 77% of TikTok users say they read the comment section.
• 59% of global TikTok users experience a sense of community while using the platform.
• 35% of users report spending less time watching TV or video content on other platforms since joining TikTok.
• Four in 10 Gen Zers say they’ve cut down on podcast listening since starting to use TikTok.
• 31% of TikTok users globally mention “lifting my spirits” as one of the key reasons to return to TikTok.
• The average TikTok session on Android lasts 5 minutes and 56 seconds. That’s shorter than YouTube’s 7 minutes and 25 seconds but longer than Facebook’s 3 minutes and 42 seconds.

Content & Engagement

• Most content creators on TikTok are between the ages of 18 and 25.
• As of 2025, Khaby Lame is the most-followed TikTok creator, with 161M followers.

• In 2024, the average TikTok video length was 42.7 seconds, up from 39 seconds the year before.
• TikTok’s median engagement rate per follower is 1.73%.
• Comedy is the most popular type of content on TikTok, favored by 70.4% of users.

• The median TikTok creator with over 1M followers has posted 777 times.
• Posts from the most popular TikTok creators average 39 seconds in length.
• Four in 10 posts from the most popular TikTok creators include speech.
• 79% of users find TikTok content to be unique or different.
• 85% of users discover new content they enjoy via TikTok.
• 84% of TikTokers report encountering content on the platform that they can relate to.
• 92% of users say that after watching a TikTok, they take action, such as liking the content or sharing it with friends, among others.
• 70% of users believe the biggest trends start on TikTok.
• Seven in 10 users believe TikTok can inspire culture change. 
• In 2024, TikTok’s average engagement rate was approximately 4.64%, down from 5.77% the previous year.
• Watching someone else’s video is the most common form of engagement on the platform at 68%.

• TikTok inspires action, with 43% of users trying something or going somewhere new after seeing it on the platform.
• Seven in 10 users say TikTok is a platform they’d recommend to others.
• 84% of users report seeing humorous posts about current events on the app.
• Justin Bieber hosted a TikTok Valentine’s Day live stream in February 2021, which drew 4M+ viewers. It was the first full-length single-artist live performance on the platform.

Safety & Moderation

• The Guardian investigation found that over 50% of the top 100 TikTok videos offering mental health advice contained misinformation.
• TikTok claims to remove 98% of harmful misinformation before it’s reported.
• In Q1 2025, TikTok removed about 101.01M accounts for violating community guidelines.

Revenue & Monetization

• In Q2 2025, TikTok generated over $1B in direct user revenue.
• In Q2 2025, TikTok earned over $359M from iOS in-app purchases in China and more than $174M in the US.
• In Q2 2025, TikTok generated $86.62M from US users via the Google Play Store.
• In Q2 2024, TikTok users spent a total of $1.35B on Google Play and the App Store.
• 26% of global marketers use TikTok.
• 61% of TikTok users prefer brands that participate in or start trends on the platform.
• 78% of TikTok users say the best brands are those that collaborate with users.
• 65% of TikTokers prefer brands to use original sounds in their content.
• 38% of TikTok users convince friends or family members to buy a product they spotted on the platform.
• 67% of users say TikTok inspired them to shop even when they weren’t looking to do so.
• 37% of users discovered something on TikTok and immediately went to buy it.
• In Q1 2025, 34.4% of TikTok ads aimed for reach, making it the top advertising objective, while web conversions ranked third at 13.4%.
• 21% of TikTokers grow more connected to brands when they comment on their posts.
• 56% of users feel closer to brands they encounter on TikTok.
• 45% of TikTok users become more connected to brands that teach them something new or share information about themselves.
• 63% of users like it when brands show TikTok creators in their videos.
• 66% of TikTok users enjoy it when brands sponsor creators to show off their products.
• 68% of content creators purchased a product after viewing a post from someone they follow on TikTok.
• Half of TikTok users (50%) follow between one and five brands on the platform, with 29% following between five and 10 brands. The remaining 20% follow 10 or more brands on the platform.
• As of October 2025, Indonesia had the largest TikTok ad reach with 180.11M users, followed by the US with 153.12M and Brazil with 130.84M.

News & Cultural Impact

• 52% of TikTok users say they regularly get news on the platform, equal to 17% of all US adults.
• Among adults under 30, 39% get news from TikTok, compared with just 3% of those 65 and older.
• Less than 1% of TikTok accounts followed by Americans belong to journalists or news outlets, with only 0.4% overall.
• Most TikTok news consumers (84%) get their information from people they don’t personally know who aren’t affiliated with media or organizations.
• 84% of news influencers on TikTok have no professional journalism background.
• 66% of people feel TikTok has had a significant impact on the music industry.
• 45% of TikTokers listen to music to share it with others, and 42% do so to support their favorite artists.
• 75% of TikTok users discover new artists on the platform.
• 63% of users say they’ve heard new music on TikTok that they didn’t hear before.
• 72% of TikTokers associate specific songs with the platform.
• Most TikTok users (88%) mention that music is critical to the TikTok experience.
• 50% of Gen Zers use TikTok for career inspiration, followed by Instagram (46%) and LinkedIn (36%).

Learn More

Looking for more statistics? Check out these:

• Telegram Statistics
• Facts About Reddit
• Pinterest Statistics 
• Facts About Snapchat
• YouTube Statistics
• LinkedIn Facts
• Interesting Facts About Instagram
• Facts About Facebook

Sources

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• Fortune, “How Much Is TikTok Worth—and Who’s Serious About Buying It?”
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• Pew Research Center, “Use of Online Platforms by Demographic Group”
• Pew Research Center, “Teens, Social Media and Technology”
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• Sensor Tower, “Top Grossing Apps Worldwide”
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• The Guardian, “More than Half of Top 100 Mental Health TikToks Contain Misinformation, Study Finds”
• TikTok, “New Studies Quantify TikTok’s Growing Impact on Culture and Music”
• TikTok, “TikTok What’s Next Report”
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Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.