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Top Online Travel Booking Statistics
- In 2025, the global online travel market is valued at around $700B, and it’s projected to reach $1.4T by 2035.
- Most Americans (72%) prefer to make their travel arrangements online.
- Nearly 58% of Americans prefer online travel agencies (OTAs) to book their trips.
- By 2027, online sales channels are projected to contribute 74% of the global travel and tourism market revenue.
- The travel segment of the app market generates $1.45B in global revenue. It’s projected to reach $1.96B by 2027.
- Major online travel agents typically charge commissions ranging from 15% to 25%, but smaller OTAs may offer rates as low as 4%.
Market Size, Growth, and Online Penetration
- Most Americans (72%) prefer to make their travel arrangements online.
| Why Do You Choose to Book Trips Over the Internet? | Share |
| Faster | 53% |
| Easy price comparisons | 47% |
| Lower prices | 42% |
- In 2025, the global online travel market is valued at around $700B, and it’s projected to reach $1.4T by 2035.
| Worldwide Online Travel Market Size: 2020–2035 | In Billion US Dollars |
| 2020 | 396.08 |
| 2021 | 433.20 |
| 2022 | 474.89 |
| 2023 | 521.18 |
| 2025 | 700.00 |
| 2030 | 1,009.47 |
| 2035 | 1,400 |
- The travel technology market is projected to reach $12.5B by 2026.
Traveler Behavior, Booking Preferences & Pain Points
- Almost half of global travelers (45%) want to use just one site to book their entire trip, including flights, hotels, car rentals, and additional services.
- Just 11% of leisure travelers worldwide report no frustration when planning trips online.
| Primary Causes of Frustration among Leisure Travelers Worldwide When Planning Trips Online | Share |
| Search is limited to budget | 39% |
| Search is limited to date | 35% |
| Search is limited to location | 23% |
| Search doesn’t allow me to book multiple options in single place | 21% |
| Search doesn’t include any alternative destinations/experiences | 21% |
| Search doesn’t include any alternative modes of transport | 18% |
| Search doesn’t allow to hold options | 17% |
| Nothing frustrates me about trip planning | 11% |
- About 43% of US travelers don’t find pleasure in booking travel.
Mobile & App-Based Travel Booking
- The travel segment of the app market generated an estimated $1.63B in global revenue. It’s projected to reach $1.96B by 2027.
| Global Travel Apps Industry Revenue: 2017–2027 | In Billion US Dollars |
| 2017 | 0.35 |
| 2018 | 0.44 |
| 2019 | 0.56 |
| 2020 | 0.60 |
| 2021 | 0.85 |
| 2022 | 1.02 |
| 2023 | 1.23 |
| 2024 | 1.43 |
| 2025 | 1.63 |
| 2026 | 1.81 |
| 2027 | 1.96 |
- The US tops the revenue ranking in the travel app market, generating approximately $538.12M in 2024, followed by China at $382.73M.
Major Online Travel Platforms (Booking, Airbnb, Tripadvisor, Expedia)
- Booking.com, holding a market capitalization of $168.43B, claimed the top spot among worldwide online travel companies in December 2025.
- Booking.com was the most popular travel and tourism site globally in July 2025, attracting 519M visits.
- Booking Holdings generated revenue of about $26.03B in 2025.
| Booking Holdings’ Global Revenue from 2016 to 2025 | In Billion US Dollars |
| 2016 | 10.74 |
| 2017 | 12.68 |
| 2018 | 14.53 |
| 2019 | 15.07 |
| 2020 | 6.80 |
| 2021 | 10.96 |
| 2022 | 17.09 |
| 2023 | 21.36 |
| 2024 | 23.73 |
| 2025 | 26.03 |
- The net income of Booking Holdings reached $5.044B in 2025.
- In 2025, Tripadvisor, Inc. generated $1.89B in global revenue.
- Tripadvisor recorded a net income of $53M in 2025.
- Airbnb operates in ~98% of the world, excluding North Korea, Syria, Iran, and Sudan.
- Airbnb’s global revenue in 2025 totaled $4.095B.
- Airbnb’s net income in 2025 was $1.374B.
- The number of Airbnb hosts exceeds 5M.
- Every second, around six guests check in to Airbnb rentals.
- The global number of Airbnb listings surpassed 8M in 2025.
- Airbnb’s global total assets reached $23.06B in 2025.
- Expedia Group, Inc. recorded global revenue of around $14.37B in 2025.
- Expedia recorded a net income of $959M in 2025.
Online vs Offline Booking Share
- In 2025, online sales channels contributed an estimated 72% of the global travel and tourism market revenue. This figure is forecasted to increase to 74% by 2027.
| Sales Channel Distribution in Global Travel and Tourism Market: 2017–2027 | Online | Offline |
| 2017 | 60% | 40% |
| 2018 | 62% | 38% |
| 2019 | 63% | 37% |
| 2020 | 65% | 35% |
| 2021 | 66% | 34% |
| 2022 | 68% | 32% |
| 2023 | 69% | 31% |
| 2024 | 70% | 30% |
| 2025 | 72% | 28% |
| 2026 | 73% | 27% |
| 2027 | 74% | 26% |
Learn More
Looking for more statistics? Check out these:
- Fun Facts About Traveling
- Known & Unknown Facts About America
- Cruise Industry Statistics
- Interesting Facts About Airplanes & Air Travel
- Vacation Sex Statistics
- Vacation Rental Statistics
- Adventure Tourism Statistics
- Statistics on How Social Media Affects Travel
- Tourism in Europe Statistics
- US Tourism Statistics
- Sustainable Travel Statistics
- Hospitality Industry Statistics
- Car Rental Statistics
- Airline Industry Statistics
- International Tourism Statistics
- Bleisure Statistics
- UK Tourism Statistics
- Airbnb Statistics
- Travel Statistics
- Workation Statistics
- Cruise Industry Statistics
- Tripadvisor Statistics
Sources
- Airbnb, Inc., “Form 10-K”
- Alchemer, “Mobile Customer Engagement Benchmark Report”
- Amadeus, “Delivering Traveler Value”
- Apptopia, “Worldwide and US Download Leaders”
- Booking Holdings Inc., “Form 10-K”
- Cloudbeds, “What Are Online Travel Agencies? The Guide to Hotel OTAs”
- CryptoRefills Labs, “Consumer Report”
- Expedia Group, Inc., “Form 10-K”
- Future Market Insights, “Online Travel Market | Global Market Analysis Report”
- Globe Newswire, “Online Travel Agency (OTA) Market (New Insights Report) by 2023 Which Is Booming Strong Growth in the Globe till 2028”
- Global Growth Insights, “Online Travel Agency Market Report”
- GP Bullhound, “Insights into Digital Commerce”
- Grand View Research, “Online Travel Booking Service Market Size, Share Report”
- Passport Photo Online, “Airbnb Statistics, Trends, and Facts”
- Research and Markets, “Global Online Travel Market”
- Research and Markets, “Travel Technologies: Global Strategic Business Report”
- Similarweb, “Top Travel and Tourism Websites Ranking”
- Statista, “Online Travel Market – Statistics & Facts”
- Statista, “Travel Bookings: Online Vs. Agency”
- Trip.com Group Limited, “Form 20-F”
- Tripadvisor, Inc., “Form 10-K”
- Tripadvisor, “A Look Ahead”
As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.
