60+ Tripadvisor Statistics [Monthly Active Users, Market Data & More]

Want to know what’s happening with Tripadvisor?

You’re in the right spot.

Explore our collection of the latest Tripadvisor statistics, facts, and trends for 2023.

Top Tripadvisor Statistics (Editor’s Picks)

• In 2022, about 57.5 reviews were uploaded to Tripadvisor every minute.
• Tripadvisor.com ranks second globally in travel sites as of August 2023, with ~206.7M desktop and mobile visits.
• Tripadvisor’s global reviews and ratings exceeded 1B in 2022.

• As of March 2023, 12% of US consumers book hotel/private accommodation through Tripadvisor.
• In August 2023, 68% of visits to tripadvisor.com were from the United States.
• Tripadvisor holds a 43.07% share in the reservation and online booking market.
• Tripadvisor’s market capitalization is $2.31B as of August 2023.
• In 2022, Tripadvisor generated approximately $1.49B in revenue.

Tripadvisor Market Performance and Consumer Trends

• As of March 2023, 12% of US consumers book hotel/private accommodation through Tripadvisor.

• In 2022, Tripadvisor generated approximately $1.49B in revenue.

• Tripadvisor’s core segment, covering branded hotels, display, platform, experiences, and dining, totaled $966M in 2022.

• Tripadvisor’s US revenue, its most lucrative region, rose from $526M in 2021 to about $905M in 2022.

• Tripadvisor rebounded from significant net losses in the first two years of COVID-19, recording roughly $20M in net income in 2022.

• Tripadvisor’s total spending on selling and marketing grew from $469M in 2021 to $784M in 2022.

• Tripadvisor’s global operating income in 2022 was about $101M.

• Tripadvisor’s total assets rose from $2.29B in 2021 to about $2.57B in 2022.

• In 2022, the Tripadvisor app ranked 10th in US online travel agency downloads, with about 1.25M on iOS and Google Play.

• In 2023, Tripadvisor’s American Customer Satisfaction Index score rose by one point to 76.

Tripadvisor: Traffic Analytics

• Tripadvisor.com ranks second globally in travel sites as of August 2023, with ~206.7M desktop and mobile visits.

• In August 2023, 68% of visits to tripadvisor.com were from the United States.

• Tripadvisor.com’s audience is comprised of 48.14% males and 51.86% females.
• Visitors aged 25–34 form the largest age group on tripadvisor.com.

• Organic search drives 68.77% of desktop visits to tripadvisor.com, followed by direct at 23.20%, as of August 2023.

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Insights into Tripadvisor’s 2022 Searches, Bookings, and More

• “Beach” topped Tripadvisor’s search terms with 4.8M searches.

• Tripadvisor recorded 1,636 shark-diving, 16,563 ziplining, and 47,015 ghost & vampire tour bookings.
• Nearly 6.5M new travel itineraries were created on Tripadvisor.
• Tripadvisor recorded over 11M searches for Bangkok, over 43.6M for London, and 20.2M for Las Vegas.
• Tripadvisor saw the upload of 18M new photos in 2022.
• Tripadvisor’s community grew by 35.7M new travel buddies.
• Tripadvisor attracts nearly 400M monthly travelers.

Tripadvisor: Navigating the Review Landscape

• Tripadvisor’s global reviews and ratings exceeded 1B in 2022 of nearly 8M businesses.

• Tripadvisor received 30.2M reviews from 17.4M members in 2022, or roughly 57.5 reviews a minute.

• Over half (51.86%) of reviews came from Europe and 25.21% from North America.

• In 2022 alone, over 16M five-bubble reviews were written, 22M votes were found helpful, and 387,000 forum threads were created on Tripadvisor.
• Over 70% of Tripadvisor reviews were five bubbles in 2022, an increase from 66% in 2020 and 57% in 2018.
• One-bubble ratings increased to 7.9% in 2022 from 7.2% in 2020.

• Accommodations made up 40.30% of Tripadvisor reviews in 2022.

• In 2022, Tripadvisor added 1.33M new businesses, reaching a record 11.1M listings by year-end.

• A full 91.6% of Tripadvisor reviews were posted without human moderation in 2022.
• Human moderators reviewed about 2.3M Tripadvisor review submissions, 40.35% of which were eventually deleted.
• Less than 1% of reviews face contention from Tripadvisor travelers and business owners.
• In 2022, fake reviews comprised 4.37% of all submissions, up from 3.6% in 2020 and 2.4% in 2018.
• Reviews on Tripadvisor are thrice as long as those on leading OTAs and online tech giants.

• About 43% of hoteliers, restaurateurs, and tour operators rank Tripadvisor as the most dependable platform for feedback, emphasizing its greater detail (30%), accuracy (39%), and ability to spot fake reviews (40%).

• Luxor Hotel & Casino in Las Vegas is the most-reviewed accommodation on Tripadvisor, exceeding 56,903 as of writing.
• With over 53,715 reviews, Pastéis de Belém in Lisbon, Portugal, is the most-reviewed restaurant ever.
• Basílica de la Sagrada Familia in Barcelona is the most-reviewed attraction, with 166,545 reviews.
• The longest Tripadvisor review in English, 17,241 words, was penned by @The_Budges about Hotel Playa Pesquero Resort in Cuba.
• Since joining Tripadvisor in 2015, @82manuelal of Luxembourg City has become the site’s most-prolific reviewer with 7,086 reviews.
• The first forum post, dated Aug. 26, 2004, remains visible today.
• @damienstack, the most well-traveled Tripadvisor member from Listowel, Ireland, has reviewed 176 countries and visited all 193 worldwide.

The Story of Tripadvisor: Innovation, Acquisitions, and Leadership in the World of Travel

• Tripadvisor covers 43 markets and is available in 22 languages.
• Tripadvisor is headquartered in Needham, MA.
• Tripadvisor was founded in 2000 by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka, with Kaufer conceiving the idea following a frustrating attempt to plan a family vacation.
• In 2004, IAC/InterActiveCorp acquired Tripadvisor.
• Since 2007, Tripadvisor has acquired many travel companies and services, including SeatGuru.com, Airfarewatchdog, and more.
• Forbes named Tripadvisor the Best Midsize Employer in the US in 2019.
• The company rebranded in February 2020, switching from TripAdvisor to Tripadvisor with a lowercase “a.”
• In April 2020, amid COVID-19, Tripadvisor declared 600 job cuts in Canada and the US, plus 300 more globally, reducing their workforce by 25%.
• Tripadvisor sold eight brands to Hopjump in July 2020, encompassing Smarter Travel, Airfarewatchdog, and others.
• In May 2022, Matt Goldberg became Tripadvisor’s CEO, replacing Stephen Kaufer.
• At the end of 2022, Tripadvisor employed ~3,100 people.

The Controversies around Tripadvisor

• Tripadvisor was criticized in May 2021 for permitting a review of the Auschwitz-Birkenau State Museum containing a disturbing account of bringing a baby to the gas chambers.
• In November 2017, Oobah Butler, a Vice Media journalist, alleged making money by writing positive Tripadvisor reviews for restaurants he hadn’t visited.
• In May 2013, an unhappy businessperson established a false restaurant and made people look for it in a trash-filled alley. The listing stayed unnoticed on Tripadvisor for ~2 months.
• In November 2017, journalist Oobah Butler used fake reviews to promote a non-existent restaurant called The Shed at Dulwich to the highest spot on Tripadvisor’s London restaurant list.

Stacking It All Up

There you have it.

A comprehensive list of Tripadvisor statistics, facts, and trends.

If you believe your audience will be interested in any of the information we’ve provided, feel free to share it. Just remember to link back to this page as a credit to our work.

FAQ

Sources

• 6sense, “Tripadvisor – Market Share, Competitor Insights in Reservation And Online Booking”
• Apptopia, “Worldwide and US Download Leaders 2022”
• Cision, “Travelers Push Tripadvisor past 1 Billion Reviews & Opinions!”
• MacroTrends, “Tripadvisor Market Cap 2010-2023”
• Similarweb, “Top Travel and Tourism Websites Ranking in July 2023”
• Statista, “Consumer Insights”
• Statista, “Tripadvisor – Statistics & Facts”
• The American Customer Satisfaction Index, “Travel Study 2022-2023”
• Tripadvisor, “Form 10-K for Tripadvisor INC filed 02/17/2023”
• Tripadvisor, “Investor Relations”
• Tripadvisor, “The Power of Reviews”
• Tripadvisor, “Transparency Report 2023”
• Tripadvisor, “Tripadvisor Unpacked”
• Wikipedia, “Tripadvisor”

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.