30+ Tripadvisor Statistics, Facts, and Trends [2026]

Want to know what’s happening with Tripadvisor?

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Explore our collection of the latest Tripadvisor statistics, facts, and trends.

Top Tripadvisor Statistics

1. Tripadvisor’s market capitalization is $1.62B as of December 2025.
2. In 2025, Tripadvisor generated approximately $1.89B in revenue.
3. Tripadvisor reported $5M in net income for 2024.
4. Tripadvisor’s total assets reached $2.84B in September 2025.
5. About 57.5 reviews are uploaded to Tripadvisor every minute.

Financial Performance and Business Scale

• In 2025, Tripadvisor generated $1.89B in revenue.

• Tripadvisor reported $5M in net income for 2024.

• Tripadvisor, Inc.’s global marketing spend rose 3% in 2024, with marketing costs hitting a record $729M that year.
• Tripadvisor’s global operating income in 2024 was $92M.

• Tripadvisor’s total assets reached $2.84B in September 2025.

Market Reach and Audience Profile

• In 2025, Tripadvisor’s American Customer Satisfaction Index score reached 74.

• The US is Tripadvisor Inc.’s top market. In 2024, US revenue reached $1.2B, up 2.7% year-over-year.
• In July 2025, most visits to tripadvisor.com originated from the US, accounting for 57% of all site visits.
• Tripadvisor.com’s audience is comprised of 45.22% males and 54.78% females.
• Visitors aged 25–34 form the largest age group on tripadvisor.com.

• Tripadvisor covers 43 markets and is available in 22 languages.

Platform Usage and Content Volume

• Tripadvisor’s global reviews and ratings exceeded 1B in 2022, covering nearly 8M businesses.

• The Luxor Hotel & Casino in Las Vegas is the most-reviewed accommodation on Tripadvisor, with over 64,836 reviews as of December 2025.
• With over 54,532 reviews, Pastéis de Belém in Lisbon, Portugal, is the most-reviewed restaurant.
• Basílica de la Sagrada Familia in Barcelona is the most-reviewed attraction, with 167,680 reviews.
• The longest Tripadvisor review in English, at 17,241 words, was penned by @The_Budges about the Hotel Playa Pesquero Resort in Cuba.
• Since joining Tripadvisor in 2015, @82manuelal of Luxembourg City has become the site’s most prolific reviewer with 7,086 reviews.
• The first forum post, dated Aug. 26, 2004, remains visible today.
• @damienstack, the most well-traveled Tripadvisor member from Listowel, Ireland, has reviewed 176 countries and visited all 193 worldwide.

Company Background and Workforce

• Tripadvisor was founded in 2000 by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka, with Kaufer conceiving the idea following a frustrating attempt to plan a family vacation.
• In 2004, IAC/InterActiveCorp acquired Tripadvisor.
• Since 2007, Tripadvisor has acquired numerous travel companies and services, including SeatGuru.com, Airfarewatchdog, and others.
• Forbes named Tripadvisor the Best Midsize Employer in the US in 2019.
• The company rebranded in February 2020, switching from Tripadvisor to Tripadvisor with a lowercase “a”.
• In April 2020, amid the COVID-19 pandemic, Tripadvisor announced 600 job cuts in Canada and the US, as well as 300 more globally, reducing its workforce by 25%.
• Tripadvisor sold eight brands to Hopjump in July 2020, encompassing Smarter Travel, Airfarewatchdog, and others.
• In May 2022, Matt Goldberg became Tripadvisor’s CEO, replacing Stephen Kaufer.
• Tripadvisor employs 2,860 people.

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Sources

• 6sense, “Tripadvisor – Market Share, Competitor Insights in Reservation And Online Booking”
• Apptopia, “Worldwide and US Download Leaders”
• Cision, “Travelers Push Tripadvisor past 1 Billion Reviews & Opinions!”
• MacroTrends, “Tripadvisor Market Cap”
• Similarweb, “Top Travel and Tourism Websites Ranking”
• Statista, “Tripadvisor – Statistics & Facts”
• The American Customer Satisfaction Index, “Travel Study
• Tripadvisor, “Form 10-K for Tripadvisor INC”
• Tripadvisor, “Investor Relations”
• Tripadvisor, “The Power of Reviews”
• Tripadvisor, “Transparency Report”
• Wikipedia, “Tripadvisor”

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.