Looking to understand the landscape of US tourism?
You’ve landed in the right place.
We’ve compiled an extensive collection of the latest US tourism statistics, trends, and facts.
Top US Tourism Statistics (Editor’s Picks)
- International visitor spending in the US was projected to drop to just under $169B in 2025, down from $181B in 2024.
- US travelers took 2.31B domestic leisure trips in 2023.
- Travel and tourism injected more than $2.6T into the US economy in 2024.
- In 2024, the US welcomed 72M international visitors.
- The travel sector supports over 20M jobs.
Economic Impact and Industry Scale
- Travel and tourism contributed more than 2.6T to the US economy in 2024.
| US Tourism GDP Contribution: 2019, 2023–2024, 2034 | In Trillion US Dollars |
| 2019 | 2.26 |
| 2023 | 2.36 |
| 2024 | 2.6 |
| 2034 | 3.1 |
- In 2024, travel and tourism generated over $585B in annual tax revenue, accounting for nearly 7% of total government income.
- The hotel and motel sector in the United States reached a market size of $285.1B in 2024.
- In 2024, the amusement park sector in the United States was valued at $32.9B.
Travel Flows and Consumer Attitudes
- In 2024, Canada was the top source of inbound international visitors to the US, with 20.24M arrivals. Mexico followed with roughly 17M visitors.
- In 2024, outbound travel from the US exceeded 107.7M tourists, up from 98.5M in 2023.
- Generation Y travels more than any other generation (around 35 days per year), closely followed by Gen Z at 29 days annually.
- Roughly 78% of Americans believe travel boosts the economy and fosters strong connections with family and friends.
- Three-quarters (74%) believe travel is crucial for a fulfilling, productive, and joyful life.
- Over 68% of Americans believe that travel has a positive impact on local businesses and jobs.
- Some 62% view traveler taxes as vital for funding public services, including firefighters, police, and teachers.
Hospitality and Attractions Performance
- Hilton (88%) is the most recognized hotel brand in the US.
| Hotel Brand | Brand Awareness in the US (2024) |
|---|---|
| Hilton | 88% |
| Holiday Inn | 87% |
| Holiday Inn Express | 84% |
| Marriott | 84% |
| Days Inn | 83% |
- Hotel employment in the US reached 2.15M jobs in 2024, up from 2.12M in 2023, and was projected to rise to 2.17M in 2025.
| US Hotel Jobs: 2019–2025 | In Millions |
| 2019 | 2.35 |
| 2020 | 1.67 |
| 2021 | 1.78 |
| 2022 | 1.95 |
| 2023 | 2.12 |
| 2024 | 2.15 |
| 2025 | 2.17 |
- As of June 2025, the average daily rate (ADR) for the United States hotel industry is $162.72.
- As of November 2025, hotels in the United States have an occupancy rate of 57.9%.
- In 2025, the US hotel industry’s revenue per available room (RevPAR) was $79.42.
- US hotel room revenue reached $100.19B in 2024, up from $98.19B in 2023, and was projected to exceed $102B in 2025.
- The National Museum of Natural History in Washington, D.C., received 5.73M visitors in 2024, the highest number among all museums.
| Museum | Location | Visitors | Year |
|---|---|---|---|
| Metropolitan Museum of Art | New York City | 5,727,258 | 2024 |
| National Gallery of Art | Washington, D.C. | 3,936,543 | 2024 |
| American Museum of Natural History | New York City | 3,900,000 | 2024 |
| National Museum of Natural History | Washington, D.C. | 3,900,000 | 2024 |
| National Air and Space Museum (with Udvar-Hazy Center) | Washington, D.C. | 3,100,000 | 2024 |
- In 2024, Walt Disney World’s Magic Kingdom was North America’s most-visited amusement park, attracting 145.17M guests.
Learn More
Looking for more statistics? Check out these:
- Fun Facts About Traveling
- Known & Unknown Facts About America
- Cruise Industry Statistics
- Interesting Facts About Airplanes & Air Travel
- Online Travel Booking Statistics
- Vacation Rental Statistics
- Vacation Sex Statistics
- Statistics on How Social Media Affects Travel
- Tourism in Europe Statistics
- Tripadvisor Statistics
- Sustainable Travel Statistics
- Hospitality Industry Statistics
- Adventure Tourism Statistics
- Airline Industry Statistics
- International Tourism Statistics
- Bleisure Statistics
- UK Tourism Statistics
- Airbnb Statistics
- Travel Statistics
- Workation Statistics
- Cruise Industry Statistics
- Business Travel Statistics
- Car Rental Statistics
Sources
- AHLA, “State of the Hotel Industry Report”
- Budget Your Trip, “The Cheapest Cities to Visit in North America”
- Centre Daily Times, “These 2 Pa Destinations Are among the Most-Attended Amusement Parks in North America”
- Hospitality Net, “US Hotel Performance”
- IBISWorld, “Amusement Parks in the US – Market Size”
- IBISWorld, “Hotels & Motels in the US – Market Size”
- IBISWorld, “Tourism in the US – Market Size”
- International Trade Administration, “Travel and Tourism Research”
- Skift, “US Millennials Travel the Most, but Gen Z Is on the Rise”
- Statista, “Travel and Tourism in the US”
- U.S. Travel Association, “The State of the Travel Industry: Essential to Our Economy. Indispensable to Our Communities. Irreplaceable as an Industry”
- Wikipedia, “List of Most-Visited Museums in the United States”
- WTTC, “Travel & Tourism Economic Impact”
As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.
