Looking for the numbers behind car rentals?
This roundup breaks down the latest car rental statistics shaping the market today.
Top Car Rental Statistics
- The global car rental market was valued at $168.5B in 2025 and is projected to reach $278.03B by 2030.
- The US car rental market size was valued at $39.20B in 2025 and is projected to reach $56.27B, growing at a CAGR of 7.5% from 2025 to 2030.
- The global luxury car rental market was valued at $52.82B in 2025.
- North America dominates the global car rental market, accounting for 36.39% of the total market share.
- The average monthly revenue per unit (RPU) for a rental car is $1,387.
Market Size, Growth, and Revenue
- In 2024, there were approximately 566.5M car rental users globally, with the US market accounting for around 50.32M users.
- The number of global users in the car rental market is expected to reach 776.96M by 2030.
- By 2030, sales through online platforms are expected to account for 75% of the entire car rental industry’s revenue.
- Global car rental platforms are expected to generate over $107B by 2027.
- The SUV rental market is expected to generate over $13B in revenue by 2027.
- Airport car rentals are expected to experience a 7.2% growth by 2029.
- Car rental user penetration is expected to reach 9.6% by 2030.
Demand, Pricing, and Industry Structure
- The average daily car rental price in the US ranges from $47 to $90 for economy cars.
- There are 2,533 car rental businesses operating in the US.
- 55% of global car rentals are for leisure travel.
- There are 93,290 employees in the US car rental industry.
Competitive Landscape and Market Leaders
- Localiza is the largest car rental company by market capitalization, with a valuation of $8.39B.
| Company | Market Capitalization (2025) |
|---|---|
| Localiza | $8.39B |
| Avis Budget Group | $4.66B |
| Sixt | $3.82B |
| Inchcape | $3.75B |
| Zhongsheng Group | $3.35B |
- United Rentals leads the car rentals sector in the US, with a market capitalization of $53.21B, followed by FTAI Aviation at $17.30B, U-Haul at $9.95B, Ryder System at $7.73B, and Air Lease at $7.17B.
| Company | Market Capitalization (2025) |
|---|---|
| United Rentals | $53.21B |
| FTAI Aviation | $17.30B |
| U-Haul | $9.95B |
| Ryder System | $7.73B |
| Air Lease | $7.17B |
Learn More
Looking for more statistics? Check out these:
- Fun Facts About Traveling
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- Interesting Facts About Airplanes & Air Travel
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- Vacation Rental Statistics
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- Statistics on How Social Media Affects Travel
- Tourism in Europe Statistics
- US Tourism Statistics
- Sustainable Travel Statistics
- Hospitality Industry Statistics
- Adventure Tourism Statistics
- Airline Industry Statistics
- International Tourism Statistics
- Bleisure Statistics
- UK Tourism Statistics
- Airbnb Statistics
- Travel Statistics
- Workation Statistics
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Sources
- Allied Market Research, “Car Rental Market Size, Share, Trend, Strategy, Challenges 2027”
- Blanco S., “Car Rental Average Daily Price Up $35”
- Brown C., “US Car Rental Revenue Climbs 21% Year-Over-Year”
- Brown C., “Rental Fleet Sales— the Final Tally”
- Enterprise, “Can You Rent a Car Under 25 in the US and Canada?”
- Grand View Research, “Car Rental Market Size & Share Report”
- Hawley D., “How Old Do You Have To Be To Rent A Car?”
- Ibis World, “Car Rental in the US – Employment Statistics”
- Ibis World, “Car Rental in the US – Market Size”
- Kizer K., “10 Largest Car Rental Companies In The United States”
- Mordor Intelligence, “Car Rental Market”
- Research and Markets, “Tourism Vehicle Rental Market”
- Research Dive, “Car Rental Market”
- Research Dive, “Global Car Rental Market”
- Statista, “Mobility Services Report”
- Thiruvengadam M., “How to Rent One This Summer without Blowing Your Budget”
- Vantage Market Research, “$126+ Billion Global Car Rental Market is Expected to Grow”
- Wise Guy Reports, “Luxury Car Rental Market: Key Players, Size, Trends, Opportunities, Growth- Analysis”
- Zippia, “Car Rental Agent Demographics and Statistics in the US”
As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
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