Looking for the numbers behind car rentals?
This roundup breaks down the latest car rental statistics shaping the market today.
Top Car Rental Statistics
- The global car rental market was valued at $168.5B in 2025 and is projected to reach $278.03B by 2030.
- The US car rental market size was valued at $39.20B in 2025 and is projected to reach $56.27B, growing at a CAGR of 7.5% from 2025 to 2030.
- The global luxury car rental market was valued at $52.82B in 2025.
- North America dominates the global car rental market, accounting for 36.39% of the total market share.
- The average monthly revenue per unit (RPU) for a rental car is $1,387.
Market Size, Growth, and Revenue
- In 2024, there were approximately 566.5M car rental users globally, with the US market accounting for around 50.32M users.
- The number of global users in the car rental market is expected to reach 776.96M by 2030.
- By 2030, sales through online platforms are expected to account for 75% of the entire car rental industry’s revenue.
- Global car rental platforms are expected to generate over $107B by 2027.
- The SUV rental market is expected to generate over $13B in revenue by 2027.
- Airport car rentals are expected to experience a 7.2% growth by 2029.
- Car rental user penetration is expected to reach 9.6% by 2030.
Demand, Pricing, and Industry Structure
- The average daily car rental price in the US ranges from $47 to $90 for economy cars.
- There are 2,533 car rental businesses operating in the US.
- 55% of global car rentals are for leisure travel.
- There are 93,290 employees in the US car rental industry.
Competitive Landscape and Market Leaders
- Localiza is the largest car rental company by market capitalization, with a valuation of $8.39B.
| Company | Market Capitalization (2025) |
|---|---|
| Localiza | $8.39B |
| Avis Budget Group | $4.66B |
| Sixt | $3.82B |
| Inchcape | $3.75B |
| Zhongsheng Group | $3.35B |
- United Rentals leads the car rentals sector in the US, with a market capitalization of $53.21B, followed by FTAI Aviation at $17.30B, U-Haul at $9.95B, Ryder System at $7.73B, and Air Lease at $7.17B.
| Company | Market Capitalization (2025) |
|---|---|
| United Rentals | $53.21B |
| FTAI Aviation | $17.30B |
| U-Haul | $9.95B |
| Ryder System | $7.73B |
| Air Lease | $7.17B |
Learn More
Looking for more statistics? Check out these:
- Fun Facts About Traveling
- Known & Unknown Facts About America
- Cruise Industry Statistics
- Interesting Facts About Airplanes & Air Travel
- Online Travel Booking Statistics
- Vacation Rental Statistics
- Vacation Sex Statistics
- Statistics on How Social Media Affects Travel
- Tourism in Europe Statistics
- US Tourism Statistics
- Sustainable Travel Statistics
- Hospitality Industry Statistics
- Adventure Tourism Statistics
- Airline Industry Statistics
- International Tourism Statistics
- Bleisure Statistics
- UK Tourism Statistics
- Airbnb Statistics
- Travel Statistics
- Workation Statistics
- Cruise Industry Statistics
- Tripadvisor Statistics
Sources
- Allied Market Research, “Car Rental Market Size, Share, Trend, Strategy, Challenges 2027”
- Blanco S., “Car Rental Average Daily Price Up $35”
- Brown C., “US Car Rental Revenue Climbs 21% Year-Over-Year”
- Brown C., “Rental Fleet Sales— the Final Tally”
- Enterprise, “Can You Rent a Car Under 25 in the US and Canada?”
- Grand View Research, “Car Rental Market Size & Share Report”
- Hawley D., “How Old Do You Have To Be To Rent A Car?”
- Ibis World, “Car Rental in the US – Employment Statistics”
- Ibis World, “Car Rental in the US – Market Size”
- Kizer K., “10 Largest Car Rental Companies In The United States”
- Mordor Intelligence, “Car Rental Market”
- Research and Markets, “Tourism Vehicle Rental Market”
- Research Dive, “Car Rental Market”
- Research Dive, “Global Car Rental Market”
- Statista, “Mobility Services Report”
- Thiruvengadam M., “How to Rent One This Summer without Blowing Your Budget”
- Vantage Market Research, “$126+ Billion Global Car Rental Market is Expected to Grow”
- Wise Guy Reports, “Luxury Car Rental Market: Key Players, Size, Trends, Opportunities, Growth- Analysis”
- Zippia, “Car Rental Agent Demographics and Statistics in the US”

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.









