60+ Hotel Industry Statistics, Facts, and Trends [2026]

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Top Hotel Industry Statistics (Editor’s Picks)

There are over 187,000 hotels worldwide.
The global hospitality market was valued at $5.54T in 2024 and is projected to reach $21.28T by 2033, growing at a 16.13% CAGR.
The global hotel market revenue was projected to reach $455.15B by 2025.
The global hotel and tourism industry’s average operating profit margin rose from 19.24% in Q4 2024 to 19.99% in Q1 2025.
In September 2025, Europe recorded the highest hotel occupancy rate at 75%, while the Americas had the lowest at 65%.
Las Vegas boasts the highest number of hotel rooms among US cities, with 169,100.

Las Vegas has the most hotel rooms in the US: 169,100

There were 45,745 hotel and motel businesses in the US in 2024, up 2.4% from 2023.
In 2024, the hotel and resort sector worldwide was valued at $1.7T, reflecting about 7% growth from the previous year’s $1.59T.
Sole proprietorship hotels in the US generate an average annual revenue of $94,464.
The US hotel sector’s ADR was projected to rise from $145 in 2022 to $155 in 2024.
Many travelers (81%) want better digital customer service from hotels.
Seven in 10 Millennials are likely to book holiday accommodation that uses mobile payments, smart TVs, keyless entry, or other tech amenities.
59% of travelers claim they are willing to pay extra to ensure their trips are more eco-friendly.
Hotels that utilize virtual tours are experiencing a significant revenue boost, up to 135%.

General Hotel Industry Statistics

Hilton was the world’s most valuable hotel brand in 2024, with a brand value of nearly $11.6B.
Wyndham Hotels & Resorts tops the list of hotel companies by property count, with 9,178 units in its global portfolio as of June 2024.

Leading Hotel Companies Worldwide by the Number of Properties (As of June 2024)	Number
Wyndham Hotels & Resorts	9,178
Marriott International	8,861
Hilton	7,682
Choice Hotels International	7,486
BWH Hotel Group	3,910
IHG Hotels & Resorts	2,079

The hotel segment is expected to have 1.33B users by 2027.
User penetration is projected to rise from 17% in 2025 to 22.9% by 2030.
Online sales are expected to account for 81% of the hotel segment’s total revenue by 2030.
The US hotel market revenue is projected to reach $119.97B by 2025.
In Forbes’ 2025 Global 2000 ranking, Marriott International led all hotel and resort chains with a market value of about $65B, followed by Hilton Worldwide at $52.6B.
The US hotel industry’s RevPAR (revenue per available room) stood at $110.37 in July 2025.
As of Q1 2024, the United States had the highest number of hotel projects in the pipeline: 2,272. It’s followed by China, with 1,688 projects.
The travel and tourism industry contributed around $11T to the world’s GDP in 2024.
Booking Holdings, Inc., a major player in the online travel industry, has a net worth of $160.9B as of November 5, 2025.
In 2024, Marriott had about 1.6M guestrooms worldwide, which is roughly 400,000 more than Hilton, making it the world’s largest hotel company by number of guestrooms.
The global smart hospitality market was valued at $22.88B in 2024 and is expected to grow at a 29.79% CAGR through 2034.
The US hotel industry’s average daily rental revenue per occupied room stood at $158.67 in 2024.
Forbes ranked Marriott International as the top hotel and resort chain in 2025, with approximately $25.1B in sales over the 12 months to April 2025.
Data security concerns 39% of hotel executives, with 28% being very concerned.
The bleisure market stood at $709.2B in 2024 and could reach $4,219.5B by 2034.

Fun Facts about the Hotel Industry

Istanbul, Turkey, is home to the most 5-star hotels, with 201 establishments.
The First World Hotel in Malaysia has been the largest hotel in the world since 2020, with a total of 7,351 rooms across two buildings.
California, Texas, and Florida are the top three states with the highest number of hotels and motels, with 15,557, 14,733, and 9,410 businesses, respectively.
Nearly nine in 10 guests (87%) have admitted to taking something from a hotel room at least once.

87% of guests confess to having taken an item from a hotel room

Towels, soap dishes, and tissue boxes are the top three items stolen from hotels, each taken by around 35% of guests.
With 7,351 rooms, The Venetian Resort is the biggest hotel in the USA.
Nishiyama Onsen Keiunkan, in operation since 705, is widely regarded as the oldest hotel in the world.
The oldest hotel in the United States is Hotel El Convento, which has its roots in a Carmelite monastery dating back over 365 years.
Ellsworth Milton Statler opened the first American hotel chain in 1901 with the Statler Hotel in Buffalo, NY. The chain grew to over a dozen properties and was acquired by Hilton Hotels in 1954.
The Royal Mansion at Atlantis The Royal in Dubai is widely regarded as the world’s most expensive hotel suite, with a nightly cost of approximately $100,000.
Ciel Tower, located in Dubai, holds the title of the world’s tallest hotel, standing at 1,237 ft (377 m) and comprising 82 floors.
In October 2024, the mean price for a hotel room in Miami was $320.
Hotel brands that use high-quality images on their site enjoy a 15% conversion rate boost compared to those that use low-quality or minimal photos.
Third-party booking services take a 10–22% cut of hotels’ revenue, with larger chains losing 10% to 15% and smaller hotels losing 18–22%.

Sustainability in the Hotel Industry

Over the last two years, 60% of people have stayed at a hotel with sustainable practices.
Most tourists (70%) are willing to spend more on sustainable accommodation, with the most common amount being an additional “16–20%.”

70% of tourists would spend an extra 16–20% for sustainable accommodation

Booking.com has awarded a Travel Sustainable badge to over 100,000 properties worldwide for their sustainability initiatives.
Nearly eight out of 10 leisure travelers prioritize water conservation, with 27% believing hotels should offer guests the option to opt out of daily cleaning and towel change services.

Hotels & Motels in the US: Employment Statistics

In 2024, 1,550,906 people were employed in US hotels and motels. Employment in the sector grew at an average annual rate of 3.5% from 2019 to 2024.
The typical US hotels and motels business employs 33.9 people.

the typical US hotels and motels business employs 12.4 people

The mean annual salary for a hotel desk clerk in the US is ~$29,851 per year ($14/hour).
In August 2025, the hotel industry had a 6.4% unemployment rate.
Roughly 68% of hotel executives plan to incorporate new technologies to attract and retain staff.

Hotel Guests Statistics

About 41% of global travelers use OTAs (online travel agencies) to book hotels, 29% make reservations directly, and another 29% rely on travel agents or tour operators.

41% of travelers book hotels through OTAs, 29% book directly, and 29% use travel agents/tour operators

Nearly 40% of hotel guests are inclined to write a review if they have a positive experience. In comparison, 48% are more likely to do so after a negative experience.
Most users read 6–12 reviews on TripAdvisor before deciding on a place to stay. Recent reviews are especially valuable, with 80% of respondents prioritizing them.
The average global hotel stay lasts between 1.8 and 2.2 days, varying by region and hotel type.
Most travelers (80%) value the ability to easily change or cancel their reservations.
Close to 56% of travelers are concerned about the privacy and security of their data provided to hotels, while 20% are highly concerned.

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Sources

Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience.
Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.

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